Recruitment Marketing Specialist

Richmond, VA (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 9 hrs ago

Job Summary

Own and drive recruitment marketing programs for client requisitions, coordinating assets, campaigns, and vendor partnerships while leveraging trends to improve candidate attraction and outreach effectiveness.

  • Lead multi-channel campaigns and asset development for talent attraction
  • Optimize vendor relationships, budgets, and ROI with data-driven insights

Job Description

Responsibilities

  • Partner with client talent acquisition and communication/brand teams on recruitment marketing initiatives
  • Develop and execute recruitment marketing campaigns aligned to active client requisitions
  • Collaborate with Virginia Talent Accelerator Program Creative and Video Services teams in the development of recruitment marketing assets and content for talent attraction efforts
  • Stay current on recruitment and marketing trends and apply insights to continuously improve talent attraction strategies
  • Audit and update Talent Accelerator developed client career sites to maintain alignment with corporate career pages and functionality
  • Organize and maintain employer brand assets as well as Talent Accelerator designed creative assets
  • Work with internal teams on website enhancements, SEO initiatives, and candidate experience improvements
  • Serve as point of contact and optimize relationships with recruitment marketing vendors, including job advertising platforms, and media partners
  • Manage recruitment marketing campaign schedules, creative submissions, proofs, and approvals
  • Ensure vendor strategies align with hiring priorities, monitor performance and ROI, manage campaign budgets, and provide data‑driven recommendations to improve recruitment marketing outcomes

Requirements

  • Strong communication skills (verbal and written), organizational skills, and attention to detail.
  • Ability to work independently as well as collaboratively within a multidisciplinary team environment.
  • Demonstrated ability to prioritize work and effectively manage multiple projects with competing deadlines.
  • Strategic thinking and project management skills.
  • Ability to work well under pressure to meet deadlines.
  • Strong project management and data-driven decision-making skills.
  • Capabilities in writing and designing compelling communications that support employer branding and talent attraction.
  • Proficiency utilizing web design platforms (WIX, WordPress, etc.) Google (Ads and Analytics), CRM, and/or related platforms for recruitment marketing is a significant plus.

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

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Recruitment Marketing Specialist

Virginia Economic Devel Partnership · Richmond, VA · Hybrid