Responsibilities

• Owns execution and optimization of recruitment marketing campaigns across channels
• Maintains project trackers and timelines to ensure timely delivery of assets and campaigns
• Coordinate cross-functional stakeholders to align priorities and deliverables
• Own and execute multi-channel digital recruitment marketing campaigns that build pipeline and drive conversion
• Build and manage marketing assets including CRM campaigns, newsletters, and digital content
• Ensure messaging aligns with employer brand, EVP, and candidate personas
• Continuously test and optimize campaigns to improve engagement and conversion
• Knows how to use LinkedIn and YouTube to post/share content and drive candidate engagement and applications
• Tracks and understands social media best practices
• Identify and develop employee stories and brand content to support talent attraction

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 4–6+ years of experience in marketing, digital marketing, or recruitment marketing
• Strong project management and organizational skills
• Excellent written and verbal communication skills that are clear, concise, relevant
• Experience managing multiple campaigns simultaneously

Preferred

• Experience in recruitment marketing or employer branding
• Hands-on experience with CRM platforms (e.g., Phenom, Beamery, Avature)
• Familiarity with LinkedIn Talent Solutions and social media advertising
• Experience with marketing analytics tools (Google Analytics, dashboards, etc.)
• Marketing automation & CRM segmentation
• A/B testing and campaign optimization
• SEO and paid media basics (LinkedIn Ads, Google Ads)
• Basic design tools (Canva, Adobe, or similar)
• Stakeholder management across multiple levels, including senior leaders and doctors