Responsibilities

• Build and scale our recruitment marketing function from the ground up.
• Develop and execute integrated recruitment marketing strategies across our veterinary care organization, building scalable systems that improve conversion, reduce time-to-fill, and enhance candidate experience.
• Own the end-to-end recruitment marketing strategy—from candidate nurture journeys and lifecycle/CRM to programmatic job advertising, analytics, and employer brand activation.
• This is a builder role for someone who thrives in creating infrastructure, implementing technology, and driving measurable business impact through data-driven marketing.

Requirements

• 10+ years of progressive experience in recruitment marketing, growth marketing, or talent acquisition marketing with demonstrated results at scale
• Proven track record building recruitment marketing functions from the ground up, including technology selection, process design, and team development
• Deep expertise in lifecycle/CRM marketing, candidate nurture strategy, segmentation, and marketing automation
• Strong command of recruitment marketing technology platforms, including career sites, CRM, and marketing automation
• Expert-level proficiency with Google Analytics and marketing measurement frameworks; ability to connect activity to business outcomes
• Demonstrated success managing programmatic job advertising and Indeed strategy with measurable ROI
• Experience supporting high-volume hiring (5,000+ hires annually) across multiple roles, locations, or business units
• Exceptional stakeholder management skills with experience presenting to and influencing senior leadership
• Advanced knowledge of marketing automation, email marketing platforms, and CRM systems (Avature experience preferred)
• Proficiency in web analytics (Google Analytics), tag management, and conversion tracking

Preferred

• Avature experience preferred

Benefits

• Competitive Compensation
• A competitive salary and a comprehensive benefits package.
• Total Wellbeing Comprehensive coverage including Health, Dental, and Vision insurance, plus 24/7 access to doctors through Teladoc.
• Financial Health Plan for your future with a 401k featuring a generous company match, plus Life Insurance and Short-Term Disability options.
• Commitment to Growth Benefit from significant opportunities for upward mobility and career growth within a rapidly expanding organization.
• A Collaborative Culture Join a nationwide community of over 20,000 veterinary professionals and a Home Office team that lives by our WAG values.
• Valuable Perks Enjoy generous paid time off and company-wide holidays, discounted veterinary care for your pets, and access to an online discount platform.