Responsibilities

• Partner with Talent Acquisition leadership to build best-in-class recruiting capabilities by developing recruitment marketing strategies to hire critical veterinary roles.
• Bring an entrepreneurial mindset to build, test, and scale recruitment marketing programs, processes, and tactics that improve candidate attraction and hiring outcomes.
• Build strong relationships and maintain clear communication with stakeholders across Talent Acquisition, Operations, and Marketing in a remote environment.
• Develop and execute test-and-learn recruitment marketing strategies across job boards to improve awareness, engagement, and application conversion.
• Manage recruitment marketing campaigns, including job board sponsorships, search optimization, paid media, retargeting, demand generation, and Google Ads campaigns.
• Provide day-to-day direction to the Recruitment Marketing Digital Specialist and collaborate with LinkedIn, Indeed, iHire, and other recruitment marketing partners to optimize performance, troubleshoot challenges, and identify growth opportunities.
• Partner with Data & Analytics to measure performance across the candidate funnel, including impressions, clicks, engagement, applications, and qualified candidate generation, and deliver insights that inform recruitment marketing and hiring strategies.
• Own employer brand and hospital branding presence on priority job boards.
• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints.
• Partner with Ops and hospitals to identify and promote local differentiators, culture, career opportunities, and employee experiences that attract top veterinary talent.

Requirements

• Experience in recruitment marketing, employer branding, digital marketing, or a related field.
• Experience creating brand, social media, and recruitment marketing content using Canva.
• Experience using data and analytics to evaluate campaign performance and optimize results.
• Experience managing cross-functional projects and workflows
• Proven ability to balance strategic thinking with hands-on execution
• Strong relationship-building and communication skills across multiple teams and organizational levels.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Must be able to work Eastern Standard Time.

Preferred

• Experience building or scaling recruitment marketing, employer branding, or talent attraction programs.
• Experience partnering with Talent Acquisition teams to support hiring strategies and recruitment outcomes.
• Experience supporting multi-site healthcare, veterinary, retail, or service-based organizations.
• Demonstrated success operating in a fast-paced, growth-oriented environment.

Benefits

• We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.
• exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.