Recruitment Communications Coordinator - Enrollment Management - UTK

Knoxville, TN (Hybrid)

Salary Not AvailableEntry Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content strategy and execution for multi-channel recruitment marketing, aligning with CRM data integrity and cross-team collaboration to drive lead gen and outreach for prospective students.

  • Content strategy & cross-channel execution for admissions marketing.
  • Data integrity and timely deployments in the CRM and related platforms.
  • Stakeholder collaboration on RFI leads, licensing outreach, and content for first-year, transfer, and international students.

Job Description

Responsibilities

  • Coordinating content development & strategy for mass email & SMS marketing.
  • Monitoring the health and accuracy of data in Slate, our CRM system, and providing systematic updates as needed to ensure the campaign runs smoothly.
  • Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.
  • Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.
  • Monitoring content lead generation platforms, such as Niche, SCOIR, College Board Connections, and others.
  • Contributing to admissions recruitment tactics by developing content for prospective first-year, transfer, and international students and their families.
  • Developing strategic communication plans for recruitment and outreach efforts to prospective first-year, transfer, and international students.
  • Contributing to content creation for websites, print pieces and social media for prospective student audiences.
  • Leading and maintaining strategic RFI management.
  • Communicating project requirements, delivery of assets, and production timelines with stakeholders.

Requirements

  • Bachelor’s Degree
  • Minimum 2+ years of professional experience, including internship or practicum experience, related to duties and responsibilities:
  • Experience working under tight deadlines.
  • Experience with mass email & SMS distribution programs.
  • Experience with Mac operating systems and Microsoft Office.
  • Familiarity with databases and list management.
  • Knowledge of digital marketing, HTML email, and SMS text marketing best practices.
  • Knowledge of CRM systems, account origin sources, and creating dynamic form content.
  • Data-driven, adaptable mindset that can make changes mid-campaign if needed.
  • Ability to manage and lead multiple, concurrent projects from a variety of stakeholders.
  • Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment.

Preferred

  • Slate, Salesforce, or other similar CRM systems
  • Asana or other similar project management system
  • Emma, MailChimp, Constant Contact or other similar email marketing platform
  • SCOIR, Intersect, College Greenlight, Campus Reel, or other college recruitment platforms
  • HTML editors and coding
  • Dynamic form content

Benefits

  • Generous paid leave , accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
  • Flexible work arrangements, offering a hybrid schedule to most team members
  • Education benefits for employees and their dependents at UT System campuses
  • Retirement and deferred compensation plans, including 401(k), 403(b), etc.
  • Comprehensive medical, dental, and vision insurance plans
  • Employee discounts to attractions, services, and goods
University of Tennessee, Knoxville logo

University of Tennessee, Knoxville

The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Baker School of Public Policy and Public Affairs, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.

Knoxville, Tennessee, USA
9.2K employees (547 in marketing)