R1 Digital Media Strategist at Urban1 | Silver Spring, MD | $75K/yr – $85K/yr

R1 Digital Media Strategist

Silver Spring, MD (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the client facing digital strategy with sales, turning goals into action through assessments, strategic proposals, and ongoing growth opportunities for local markets.

Lead client needs assessments and present data driven digital strategies to drive growth with the local sales team.
Own insertion orders, monitor campaign performance with ops, and identify upsell opportunities.
Collaborate across marketing, product, and analytics to stay ahead of programmatic trends and attribution.

Job Description

Responsibilities

Attend client needs assessment meetings with the sales team to uncover the client’s goals.
Build strategic recommendations and proposals that align with clients’ goals.
Present digital recommendations and strategies with our local market sales team to clients.
Meet regularly with our local market sales team and management to identify and pursue the most opportunistic growth accounts, prospects, and opportunities.
Complete appropriate insertion order details for all digital campaigns that are sold.
Partner with the R One Digital campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.
Consult and educate Account Executives and clients on the ever-changing digital media environment and on R One Digitals’ suite of digital marketing products.
Collaborate regularly with R One Digital team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.

Requirements

Bachelor’s Degree in Marketing, Communications, Advertising, or related field preferred.
3–5+ years of digital media strategy or client-facing digital sales experience
The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.
Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends.
Tech-savvy with solid computer skills is a must.
Must be available for occasional overnight travel as required.
Valid US driver’s license and reliable transportation.

Preferred

Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.
Strong competitive drive (outside sales experience)