Publisher Partner Manager, Emerging Verticals - TikTok Operations (Los Angeles) at TikTok | Los Angeles, CA | $103K/yr – $274K/yr

TikTok

Publisher Partner Manager, Emerging Verticals - TikTok Operations (Los Angeles)

Los Angeles, CA (On-site)

$103K/yr – $274K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

publisher partnerships drive end-to-end growth by turning strategic publisher accounts into platform showcases for high-quality content and growth. Focus areas include joint business planning, editorial and audience development alignment, and cross-functional execution with product, marketing, and ops to accelerate adoption and measurable partner outcomes.

Own publisher relationships from identification to long-term engagement with growth planning and performance reviews.
Develop publisher-specific growth strategies to boost content supply, audiences, and engagement on TikTok.
Lead regular business reviews, align on priorities, and co-create scalable joint roadmaps with editors and leadership teams.

Job Description

Responsibilities

Manage and grow a portfolio of strategic publisher accounts, serving as the primary point of contact and trusted strategic advisor.
Own publisher relationships end-to-end, including partner identification, onboarding, account planning, performance reviews, growth strategy, and long-term engagement.
Develop publisher-specific growth strategies that help partners increase high-quality content supply, grow audiences, improve engagement, and expand their presence on TikTok.
Understand publishers' business models, editorial strategies, content operations, organizational structures, and strategic priorities to identify opportunities for deeper platform collaboration.
Conduct regular business reviews and strategic planning sessions with publisher partners to evaluate performance, align on priorities, and develop joint growth plans.
Drive adoption of TikTok products, programs, and strategic initiatives across publisher accounts.
Analyze publisher performance, content trends, and audience insights to identify growth opportunities, performance gaps, and actionable recommendations.
Identify, develop, and scale high-potential publisher accounts that can serve as showcases for high-quality content and best practices within their respective content categories.
Build relationships with key stakeholders across publisher organizations, including editorial, audience development, social media, content strategy, partnerships, and executive leadership teams.
Partner cross-functionally with Product, Creator Operations, Marketing, Comms, and other internal teams to represent publisher needs and execute strategic initiatives.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval