Responsibilities

• Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
• Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods
• Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations
• Demonstate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable
• Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value
• Apply a growing knowledge of targeting strategies, inventory offerings, placement options, buying methodologies, and historical performance to build well-informed, high-quality recommendations
• Research, propose, and champion test & learn opportunities; collaborate with cross-functional teams on viability for execution and measurement
• Clearly articulate asset and tagging requirements, and provide creative best practices for campaign success
• Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members
• Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors
• Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members
• Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners
• Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels
• Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards
• Ensure partner reporting and data transfers are timely, accurate, and actionable
• Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations
• Analyze and report on campaign effectiveness to maximize results across endemic environments
• Apply understanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results
• Negotiate makegoods for under performance or mismanagement of client investments
• Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement