Responsibilities

• Develop and execute strategic PR campaigns for multiple clients simultaneously
• Build and maintain strong relationships with journalists, editors, producers, and influencers
• Pitch and secure media coverage across national, regional, and local outlets
• Identify thought leadership opportunities for founders and executives
• Track and report media placements and PR performance
• Serve as a day-to-day communications lead for assigned clients
• Develop PR strategies aligned with client business goals
• Lead client calls, present ideas, and provide strategic counsel
• Ensure consistent brand messaging across media, partnerships, and campaigns
• Draft media pitches, press releases, talking points, and award submissions

Requirements

• Minimum 5 years of post-graduate professional experience in a public relations agency
• Agency experience is required
• Strong media relationships across lifestyle, hospitality, food & beverage, wellness, or consumer brands
• Proven track record of securing meaningful press coverage
• Exceptional writing and storytelling skills
• Ability to manage multiple clients and deadlines simultaneously
• Highly organized with strong attention to detail
• Strategic thinker who can move fluidly between big-picture strategy and day-to-day execution
• Willingness to attend evening and occasional weekend events as part of client support and community engagement
• Interest in becoming deeply engaged in the Charleston community and representing Wawner Strategies locally

Preferred

• Enjoy working closely with founders and creative entrepreneurs
• Believe publicity should drive real business impact, not just vanity metrics
• Are both strategic and proactive
• Love building relationships with media, clients, and the Charleston community
• Thrive in a boutique agency environment where collaboration and initiative matter