Public Relations Supervisor at Planit | Baltimore, MD | $70K/yr – $90K/yr

Planit

Public Relations Supervisor

Baltimore, MD (Hybrid)

$70K/yr – $90K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead strategic PR programs for clients, owning strategy, media relations, and cross-functional collaboration to drive business outcomes.

Own development of PR strategies and proactive counsel to clients
Must-have: 7–10+ years in public relations with proven media placement
Standout: Experience coaching spokespeople and managing end-to-end campaigns using tools like MuckRack, Cision, and Monday.com

Job Description

Responsibilities

Lead the development of PR strategies aligned with client business goals in partnership with the Account Director
Demonstrate a deep understanding of client priorities, competitive landscape, and industry trends
Build and maintain client trust as a strategic advisor by delivering proactive counsel and actionable insights
Oversee the creation of press materials, including press releases, bylines, thought leadership content, press kits, and media talking points
Recommend and guide the development of creative assets to support PR initiatives
Prepare and coach spokespeople for media interviews, panels, and appearances
Manage day-to-day client relationships, ensuring consistent communication and progress updates
Deliver reporting and analysis that connects PR performance to broader business objectives
Collaborate cross-functionally with social, paid media, and account teams for integrated campaigns
Supervise and mentor junior team members, providing feedback and direction

Requirements

7–10+ years of public relations experience (agency experience preferred)
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
Proven success securing national, regional, and trade media coverage
Exceptional writing skills across press materials and thought leadership content
Experience coaching spokespeople for media engagements
Proficiency in Google Workspace, Monday.com, Muck Rack, Cision, and presentation tools
Strong analytical skills with the ability to translate results into actionable insights
Understanding of integrated PR across social, paid, and influencer marketing
Experience in B2B, trade PR, building products, or nonprofit/DC organizations is a plus
Influencer management experience is a plus

Preferred

Experience in B2B, trade PR, building products, or nonprofit/DC organizations is a plus
Influencer management experience is a plus

Planit

3.6 Glassdoor

At Planit, we provide businesses with the vision, precision and independence they need to improve the quality of their software and the way they deliver it.As a global leader in quality engineering and assurance solutions, our 2,000+ consultants are at the forefront of the industry. Every day, they test themselves on a variety of challenging projects across our top-tier client base. We are hungry to learn and drive our industry forward. This permeates the fabric of our culture, with core values centred around continuous growth and excellence, as we look to inspire minds and raise the bar.We embrace and encourage diversity. We strive to create an environment that’s productive, welcoming, fair, rewarding, and fun for everyone. We act with integrity and harness sustainability as a catalyst for positive change.Ready to test yourself and grow your career? Visit our Careers tab or www.planit.com/careers

Founded in 1997

Millers Point, New South Wales, AUS

2K employees (28 in marketing)

www.planit.com

73% recommend to a friend

91% CEO approval