Public Relations Strategist

Responsibilities

• About the Role Delta is seeking a Public Relations Strategist to help strengthen its reputation, thought leadership, and media visibility across the Americas.
• This is a hands-on, senior individual-contributor role responsible for developing messaging, shaping narratives, and executing strategic PR programs aligned with Delta’s business and marketing priorities.
• The Public Relations Strategist will work closely with business and marketing teams, executives, technical experts, headquarters corporate communications, and external PR agencies to identify compelling stories and secure relevant media opportunities.
• The ideal candidate combines strong business acumen with a keen understanding of market trends and media interests. This individual should recognize which topics will resonate with the market, understand what journalists need, and translate complex technical information into clear and compelling business narratives.
• Messaging and Narrative Development
• Develop clear, differentiated messaging and narratives aligned with Delta’s business objectives, market priorities, and technology leadership.
• Connect Delta’s technologies and solutions with relevant business challenges, customer needs, and industry trends.
• Translate complex technical information into credible and engaging stories for business, technology, and industry audiences.
• Identify meaningful proof points, customer examples, market data, and executive perspectives that strengthen Delta’s stories.
• Maintain consistency across press releases, media pitches, contributed content, interviews, and other external communications.

Requirements

• At least five years of experience in public relations, media relations, corporate communications, or integrated communications.
• Bachelor’s degree in communications, journalism, public relations, marketing, or a related field preferred.
• Experience in B2B technology communications, either in-house or at a PR or communications agency.
• Strong business acumen and demonstrated ability to connect market trends, business priorities, and media interests.
• Experience developing strategic messaging, positioning, and narratives for complex technologies or business solutions.
• Demonstrated success developing media pitches and securing relevant media coverage.
• Excellent writing, editing, storytelling, and verbal communication skills.
• Ability to translate complex technical and business information into clear, credible, and engaging content.
• Experience writing press releases, media pitches, contributed articles, briefing documents, key messages, and talking points.
• Experience working with executives and technical subject-matter experts.

Preferred

• Experience in data centers, AI infrastructure, energy, power electronics, industrial automation, sustainability, or another B2B technology industry.
• Existing relationships with relevant business, technology, or trade media.
• Experience supporting executive thought leadership, podcasts, awards, or speaking opportunities.
• Experience working within a global or matrixed organization.
• Familiarity with AI tools for research, content development, and communications measurement.