Public Relations Specialist

St. Louis, MO

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive Saint Louis University’s earned media strategy to advance institutional priorities and reputation.

  • Own proactive earned media planning and execution to boost coverage of university priorities.
  • Must-have: Bachelor’s degree and 3+ years in PR/communications/journalism
  • Standout: Experience securing regional and national coverage in higher education

Job Description

Responsibilities

  • Develop and execute proactive earned media strategies that advance the University’s institutional priorities, academic strengths, research and reputation.
  • Develop, write, edit and distribute news and information regarding the University to the media; proactively drive positive local, regional and national coverage.
  • Develop and maintain positive working relationships with the media, pitching and collaborating on story ideas, answering inquiries and coordinating interviews.
  • Interact with institutional faculty, staff and students to cultivate story ideas; consult with faculty to promote strategic areas of expertise; assist with interview preparation.
  • Monitor relevant regional and national trends; identify and develop newsworthy content, media placements and timely stories for amplification through owned channels.
  • Monitor news coverage and track media placements; use media monitoring and analytics tools to assess performance and inform strategy.
  • Assist with online news content and internal e-newsletter; help maintain Web pages; assist with internal communications; write stories for University publications.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or related field
  • 3+ years of experience in public relations/communications/journalism

Preferred

  • Experience in a communications or PR agency setting, higher education communications and/or in a complex organization, with demonstrated success in securing coverage with national and regional media
  • Understanding of how earned media, storytelling and reputation management support enrollment and institutional priorities
  • Strong writing and editing skills

Benefits

  • Saint Louis University offers a robust benefits package, such as tuition remission benefits for full-time employees and their dependents, comprehensive health coverage, generous retirement plans, and paid time off. Additionally, employees enjoy an inclusive community, wellness programs, and various discounts, all reflecting the university’s commitment to their well-being and success.
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Saint Louis University

Saint Louis University in St. Louis, Mo. is a Jesuit, Catholic university ranked among the top research institutions in the nation. Founded in 1818, it is the oldest university west of the Mississippi and the second oldest Jesuit university in the United States. Several colleges and schools make up the University campus. The Madrid campus was established in 1969. The first freestanding campus operated by an American University in Europe, this campus is recognized by Spain's higher education authority as an official foreign university, the first U.S. institution to hold this endorsement.

St Louis, Missouri, USA
7.8K employees (121 in marketing)
Saint Louis University logo

Public Relations Specialist

Saint Louis University · St. Louis, MO