Responsibilities

• Under the guidance of the Director of Media and Public Relations, develop, implement, and manage a PR strategy encompassing public and external affairs to promote tier-one growth service lines (e.g., oncology, cardiology, orthopedics, neurology, academic medical centers, ambulatory) and reputation programs/services (e.g., behavioral health, children\'s health, rehab, network brand).
• Collaborate and work effectively in an agency model to provide primary campaign support and amplification through media relations and influencer outreach/engagement. Partnering with the social media/content team is necessary.
• Develop and maintain positive relationships with key local, regional, state and national and state media representatives and third-party influencers.
• Collaborate with PR team and key stakeholders to support HMH media training and develop media spokespeople.
• Support the PR Director in messaging and narrative development to encompass core/issues/service line-specific messaging and narratives.
• Support public affairs, issues, and crisis management, including but not limited to proactive planning and preparation for reputational crises, management of issues impacting HMH\'s reputation, and the development and updating of HMH\'s crisis communication playbook.
• Proactive media relations by monitoring news daily and researching appropriate news angles, writing and editing news releases, and pitching news stories to appropriate editors in a timely manner in step with media deadlines and the daily news cycle
• Facilitate patient and physician media interviews, and gathering appropriate storytelling resources to edit and package in the pitch including photos, video, video interviews.
• Draft press releases as needed and identify new and innovative storytelling methods to promote the latest happenings across the network, including new physicians, services, innovations, achievements, etc.
• Film and edit video media pitches including the use of photos and graphics.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, or other related field.
• Minimum of 2 years of experience in Public Relations or other related field.
• Excellent written and verbal communication skills.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Preferred

• Experience with video/ content editing