Public Relations Specialist II

USA (Remote)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and elevate PR programs by steering the content calendar, pitching earned media, and shaping brand narratives in the resume and career-advice space.

  • PR Content Calendar: Direct the calendar for brands to grow earned media wins.
  • Press Relations: Write, edit, and pitch releases; ghostwrite for spokespeople when needed.
  • Media Relationships: Build reporter relationships, handle inquiries, and coordinate interviews.

Job Description

Own and elevate BOLD’s public relations program by steering the content calendar, pitching earn media, and shaping brand narratives in the career-resume space.

  • PR Content Calendar: Direct the PR content calendar for specific brands to grow earned media wins.
  • Press Relations: Write, edit, and pitch press releases and content, ghostwriting for spokespeople when needed.
  • Media Pipeline: Develop relationships with key reporters, respond to inquiries, and coordinate media interviews.
  • Brand Reputation: Build BOLD brands’ reputations as critical players in the resume and career advice space.
  • Cross-Functional Collaboration: Collaborate with PR, content, social media, and career experts to generate ideas and energize audience engagement.
  • Internal Surveys: Help draft surveys and analyze findings to inform press strategies.
  • Content Innovation: Identify opportunities to innovate and better engage target audiences through earned media.
  • Speaker Support: Coordinate and ghostwrite materials to support spokesperson appearances as needed.
BOLD logo

BOLD

Since 2005, BOLD has established itself as a job seeker’s ally. Our goal is simple: We Transform Work Lives. We provide online products, tools, guidance, and support to help job seekers make their jobs, careers, and workplaces better.BOLD’s more than 1,200 global team members in Engineering, Customer Engagement, Product, Marketing, Data Science, Design/UX, Research and Human Resources are passionate about helping people achieve their career dreams. Our team’s knowledge and expertise has resulted in award-winning AI-powered resume and cover letter builders, and job search tools that have empowered millions of job seekers in more than 180 countries to reach their professional goals. From our headquarters in Puerto Rico, with remote and hybrid offices in India, Poland, and U.S. we’re a global organization on a path to change the career industry as we know it.

Founded in 2005
1.6K employees (193 in marketing)

Traffic Signals

Monthly Visitors
120.2K
Traffic Source Mix
Search
29.6%
Direct
52.9%
Referral
7%
Social
9.2%
Paid
1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
122 (8% of company)
Median Career Experience
12.5 years
Median Tenure
3.5 years