Responsibilities

• Multi-Channel Strategy: Support development and lead in the execution of a comprehensive communications strategy that integrates brand storytelling across the website, social media, publications, and digital campaigns.
• Content & Publication Management: Write and develop audience-specific content and manage the end-to-end production of major GSE publications, videos, and other projects.
• Website Maintenance: Manage the GSE website’s information architecture and content updates, ensuring compliance with university policies and optimizing for user experience and conversions.
• Digital Marketing Execution & Tactical Support: Provide end-to-end technical and creative support for digital marketing campaigns, including building email templates in Mailchimp/Salesforce, managing audience lists, and deploying tracking tools to ensure all initiatives are executed accurately.
• Public Relations & Brand Stewardship: Support the school’s public image by ensuring all visual and written materials meet university standards while enhancing the school’s public image and reputation.
• Social Media Management: Oversee daily activity across all social channels (Facebook, Instagram, LinkedIn, etc.), using management tools to drive engagement and monitor activity.
• Performance Analytics: Compile quarterly analytics reports across all digital channels and providing strategic recommendations for growth.
• Visual Design & Multimedia: Create high-impact visual assets—including infographics, flyers, and templates—to support school-wide events, courses, and programmatic goals.
• Event Management and Support: Execute high-profile events to attract prospective students, faculty, and/or donors; collaborate with internal teams to provide communications, promotional materials, and support for school-level events.
• Operational Execution: Manage project timelines, content calendars, and department administrative functions, including budget monitoring and research on industry trends, and other duties as assigned.

Requirements

• Bachelor’s degree preferably in marketing, communications, public relations, journalism, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and project management.
• A minimum of two (2) years of demonstrated professional experience in marketing and communications, public relations, website content management, multimedia production, digital content creation, creative writing, or e-mail marketing.
• A valid driver’s license would be required for this position.
• Knowledge of graphic design, video/audio production, website management, and related software such as Adobe Express, Canva, Drupal, WordPress, and Adobe Creative Suite.
• Strong creativity and marketing skills.
• Ability to generate multiple and varied ideas.
• Excellent organizational and time management skills.
• Excellent verbal and written communications skills, including hands-on editorial experience in print and web content development and production.
• Familiarity with current concepts, tools, and production processes for both print and web communications.
• Effective presentation skills and client relation.

Preferred

• Three or more years of experience.
• Experience managing website redesign projects, including mapping content/structure and retooling content for new web environment.
• Familiarity with AEO and schema markup.
• Familiarity with e-mail marketing tools such as Mailchimp.
• Experience managing engagement and content of professional social media accounts using a social media management tool such as Sprout or Hootsuite.
• Familiarity with paid Digital Marketing campaigns including Google display, meta instant forms, and promoted posts on Meta and LinkedIn platforms.

Benefits

• Medical, prescription drug, and dental coverage
• Paid vacation, holidays, and various leave programs
• Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
• Employee and dependent educational benefits (when applicable)
• Life insurance coverage
• Employee discount programs