Public Relations Specialist

Bethesda, MD (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 days ago

Job Summary

Own and drive Walter Reed's public affairs program, shaping strategic messaging, managing media relations, coordinating crisis communications, and producing communications across internal and external channels; you will lead events, content creation, and sustained media monitoring to advance the organization's mission.

Job Description

Responsibilities

  • Develop and execute public affairs strategies to promote Walter Reed's mission, services, and initiatives.
  • Write and edit press releases, talking points, newsletters, and other communication materials.
  • Coordinate media relations, including responding to inquiries, arranging interviews, and maintaining relationships with media outlets.
  • Craft messaging for internal and external stakeholders, ensuring consistency with organizational goals.
  • Monitor media coverage and provide analysis on the effectiveness of public affairs campaigns.
  • Plan and execute events, such as press conferences, media briefings, and community engagement activities.
  • Support leadership with crisis communication strategies and plans.
  • Support updates to internal website and social media sites, participate in Strategic, Access to Care and Emergency Management Communications Meetings.
  • Compile weekly external communication reports. Submit products to the PAO for review prior to posting on the website and/or intranet.
  • Update content on external webpage and social media.

Requirements

  • Bachelor's degree in Communications, Public Relations, Project Management, or a related field.
  • 5+ years of experience in public affairs, project management, or a combination of both roles.
  • Project Management Professional (PMP) certification.
  • Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences.
  • Proven ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency with project management tools and software, as well as digital communication tools.
  • Knowledge of principles, methods, practices, and techniques of strategic communication, by selecting and using the appropriate communication tools, to assist in facilitating and implementing a command information program which targets an assortment of audiences at varying levels of interaction.
  • Knowledge and skill for developing written and oral and social media materials designed to convey complex information and clarify the organization's operations, programs, and activities to various audiences.
  • Skill in developing and maintaining effective and cooperative relationships with representatives at all levels from organizations and activities on and off the installation.
  • Skill in oral communication is sufficient for conducting one-on-one and group interviews, in addition to explaining views, goals and objectives to supervisors, staff, and contractors.

Preferred

  • Familiarity with healthcare systems or military communications is highly desirable.

Salaries

Public Relations Specialist median pay in the United States

$73K/yr

Most earn $60K to $84K. Based on 53 salaries, including bonus and equity.

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Public Relations Specialist

B&P Solutions LLC · Bethesda, MD · Hybrid