Public Relations Senior Associate – Travel, Consumer Lifestyle

New York City, NY (On-site)

$75K/yr – $80K/yrSenior Level4+ years expFull time

Posted 4 hrs ago

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Job Summary

You will own the end-to-end development and execution of multiple lifestyle and travel campaigns for high-profile clients, directing research, media relations, event logistics, and staff mentorship.

  • Lead campaign strategy and cross-functional collaboration
  • Build and secure placements with travel, lifestyle media and influencers
  • Guide travel and media-related events and staff development

Job Description

Responsibilities

  • Project manage multiple campaigns with and on behalf of high-profile client(s), ensuring seamless integration internally and solid execution from start to finish.
  • Conducting research to support campaign creation, spokesperson identification, event vendor selection, etc.
  • Media relations activities, including maintaining knowledge and key understanding of and engagement with travel and lifestyle publications
  • Coordination of media and influencer trips to international destinations (and occasionally staff these familiarization trips)
  • Press release development and other writing responsibilities
  • Maintain an understanding of clients’ businesses, industries and issues that directly and indirectly affect those clients
  • Event coordination and support
  • Manage and mentor junior staff, reviewing materials, supervising media reporting and monitoring and providing constructive feedback

Requirements

  • 2 – 4+ years of relevant agency experience or internships, with strong working knowledge of evolving lifestyle/travel media and pop culture landscapes (a true afficionado); travel agency experience preferred, but not required
  • Strong media relations experience, understanding the importance of developing relationships with key consumer, travel and lifestyle media and influencers and regularly securing top-tier placements for clients
  • Strong writing ability
  • Organizational and people skills
  • Event planning and production experience
  • Ability to handle multiple assignments and manage time in an organized manner while ensuring deadlines are not just met, but exceeded
  • A proven understanding of and affinity for digital tools and media platforms
  • A can-do attitude
  • Fluency in Meltwater, Cision and/or Muck Rack (or related PR software)
  • In-process fluency in AEO, GEO and LLM-centered public relations and earned media tactics, direction and measurement/tracking helpful (but not required)
ICR logo

ICR

Established in 1998, ICR partners with public and private companies to execute strategic communications and advisory programs, and manage complex transactions and corporate events to enhance long-term enterprise value and corporate reputation. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to hundreds of clients across more than 20 industry groups. With more than 400 team members, ICR is one of the largest and most experienced independent communications and advisory firms, maintaining offices in New York, Connecticut, Boston, Baltimore, San Jose, London, and Beijing. Learn more at https://icrinc.com/. Founded in 1998 by former sell side analysts Tom Ryan, Chad Jacobs, and attorney John Flanagan, ICR offers unrivaled experience, insight, and access into the investor and corporate stakeholder communities. The firm is staffed primarily with former senior-level Wall Street professionals and agency veterans who not only provide advice and counsel, but also execute the work. Each brings an extensive network of trusted relationships—connections of cascading influence that ensures our clients’ story is well-known and well understood.

Founded in 1998
New York, New York, USA
775 employees (87 in marketing)

Traffic Signals

Monthly Visitors
21.1K
Traffic Source Mix
Search
32.4%
Direct
56.3%
Referral
6.1%
Social
2%
Paid
3.1%

Headcount Trend

Current headcount: ~775

Marketing Team

Marketing Team Size
75 (10% of company)
Median Career Experience
21 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Mar 2018
    Private Equity

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