Public Relations and Promotions Account Executive

Responsibilities

• Work directly with clients to develop thoughtful communication and media relations plans
• Work with fellow agency experts to fully understand clients’ businesses and the agency’s full marketing plans for those clients
• Initiate, foster and maintain relationships with editorial gatekeepers in a variety of media, including traditional outlet reps and content creators
• Write succinct and appropriate news releases for a variety of media
• Develop story pitches and successfully execute them
• Monitor coverage
• Write advertorial copy that doesn’t read like advertorial copy
• Serve as copy/content developer and/or editor for publicity and marketing materials, including web sites, blogs and newsletters
• Be helpful in crisis communication situations
• Communicate with media outlets on client’s behalf

Requirements

• Three to five years of experience in media relations and corporate communications
• Agency experience preferred; media staff experience is a bonus
• Fluency in the Associated Press Stylebook
• Solid and diverse writing skills and excellent oral presentation skills
• Comfort making story pitches and cold calls
• Ability to recognize story angles and where to utilize them
• Knowledge of how media function and what motivates their coverage decisions
• Deep curiosity about a broad spectrum of topics and the ability to learn quickly the business and industry sector of a new client
• Ability to work collaboratively with clients and bohan team members
• Experience with MS Office Suite, Word Press, media databases, presentation software, email and everything Apple