PR Sr. Account Executive, Digital

Responsibilities

• Draft first versions of organic and paid social strategies, campaign plans, and content calendar for clients, including audience definition, channel mix, content pillars, cadence, and success metrics.
• Build and manage executive thought leadership programs across LinkedIn, X, and other platforms, including interviewing executives to capture their voice and expertise, ghostwriting posts, profile optimization, and engagement strategy.
• Write, edit, and produce brand content for company channels, including posts, carousels, short-form video concepts and scripts, and campaign assets
• Partner with account teams to extend media coverage, announcements, events, research, and awards across social channels.
• Monitor conversations, competitors, and industry trends. Flag opportunities and risks to account leads and clients quickly.
• Guide day-to-day community management across client channels, including tone, voice, and engagement approaches on platforms like Reddit and Discord, working with junior team members and stepping in to respond and moderate directly as needed.

Requirements

• 4-5 years of social media experience, with at least 2 years at an agency or in a B2B technology environment.
• Hands-on experience managing and growing B2B presence on LinkedIn, X, Reddit, and Discord, including executive and company content, community engagement, and platform-specific norms and moderation.
• Excellent writing skills, with the ability to adapt to different voices and translate technical topics into clear, engaging content.
• Fluency with social management, social listening, analytics tools, and content creation tools (e.g., Sprout Social, Brandwatch, Canva, Riverside), etc. Familiarity with audience intelligence tools (e.g., SparkToro, Audiense, GWI) a plus.
• Deep understanding of major platforms (LinkedIn, X, Instagram, Reddit, TikTok, YouTube, Discord) and their algorithms, features, and audience behaviors.
• Comfortable working directly with client executives and presenting to clients and senior stakeholders.
• Understanding of how social content drives visibility in search and AI-generated answers is a plus.
• Experience managing paid social campaigns and budgets a plus.

Preferred

• Familiarity with audience intelligence tools (e.g., SparkToro, Audiense, GWI) a plus.
• Understanding of how social content drives visibility in search and AI-generated answers is a plus.
• Experience managing paid social campaigns and budgets a plus.