Responsibilities

• Lead and execute strategic global PR campaigns that elevate SmartBear’s brand, products, and executive thought leadership in developer, engineering, and business media.
• Own media relations strategy and agency management to drive measurable coverage, share of voice, and market positioning.
• Translate complex technical concepts into compelling narratives that position SmartBear as a leader in modern software quality and AI-powered development solutions.
• Develop and execute comprehensive PR strategies supporting product launches, company milestones, executive visibility, and corporate announcements.
• Manage and optimize performance of external PR agencies, ensuring alignment to strategic goals, KPIs, and brand positioning.
• Build and maintain strong relationships with top-tier technology and influencers, developer, and business media; handle press inquiries and coordinate interviews with SmartBear spokespeople.
• Craft high-impact content including press releases, media pitches, thought leadership articles, award submissions, and customer success narratives.
• Act as strategic communications counsel to senior leadership, preparing executives for media engagements, speaking opportunities, and industry events.
• Monitor, analyze, and report on media coverage, campaign effectiveness, and industry trends to continuously refine messaging and positioning.