Responsibilities

• Strategic Planning & Program Management: Lead the development and execution of a comprehensive annual PR roadmap that aligns with Robinson’s corporate milestones and product cycles.
• Define clear, high-level objectives for every initiative, identifying the specific tactics (media outreach, events, digital content) required to achieve them.
• Establish measurable targets for every project, such as share of voice, sentiment shifts, or lead generation, ensuring all PR spend is tied to a quantifiable business outcome.
• Own the end-to-end management of PR projects, from initial concept and budgeting to final reporting and retrospective analysis.
• Strategic Messaging & Branding: Develop and execute a brand narrative that positions Robinson as a mission-focused industry leader.
• Maintain total brand consistency across all platforms, campaigns, and stakeholder touchpoints.
• Media Relations & Thought Leadership: Cultivate and leverage relationships with key journalists in aviation, manufacturing, and business media.
• Secure high-impact coverage through proactive pitching and reactive media management.
• Position Robinson executives as industry thought leaders through speaking engagements and interviews.
• Content Creation & Management: Produce high-quality press releases, bylined articles, advertorials, newsletters, and executive scripts.

Requirements

• Experience: Minimum of 5 years in corporate communications, PR, or marketing—ideally within aerospace, defense, or heavy manufacturing.
• Education: Bachelor’s degree in PR, Communications, Marketing, or a related field.
• Writing Mastery: Proven ability to craft press releases, pitch letters, and feature articles with a strong command of AP Style.
• Agility: Ability to prioritize multiple projects in a fast-paced environment and meet strict deadlines.
• Presence: Willingness to attend industry events and travel occasionally to represent the brand.

Preferred

• Direct experience navigating the regulatory environments of the aerospace and defense sectors.
• A "hands-on" proactive work ethic; you are someone who enjoys "doing" as much as "planning."
• Strategic mindset with the ability to translate technical specs into accessible, exciting content.