Responsibilities

• Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.
• Build and maintain relationships with healthcare, policy, and industry journalists.
• Draft and distribute press releases, media advisories, statements, and talking points.
• Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.
• Coordinate media interviews and prepare executives with briefing materials and messaging.
• Identify and develop newsworthy stories across the organization.
• Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.
• Support corporate reputation management through thoughtful messaging and positioning.
• Support leadership visibility through contributed articles, speaking opportunities, and media placements.
• Develop executive messaging for industry events, interviews, and announcements.
• Position NaphCare leaders as trusted voices in correctional healthcare
• Assist in developing and maintaining crisis communication plans.
• Provide guidance and messaging support during sensitive or high-visibility situations.
• Monitor media coverage and public sentiment.
• Write and edit high-quality external communications materials.
• Track media coverage and measure PR performance metrics.
• Provide regular reporting on media reach, sentiment, and impact.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 5–8+ years of public relations or corporate communications experience.
• Proven track record securing media coverage and managing press relationships.
• Strong writing, editing, and storytelling skills.
• Experience supporting executive communications and thought leadership initiatives.
• Ability to manage multiple projects in a fast-paced environment.
• Strong judgment when handling sensitive communications.

Preferred

• Healthcare, healthcare services, or regulated industry experience.
• Experience with crisis or issues management.
• Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.
• Media monitoring and PR analytics tools experience.

Benefits

• Health, dental & vision insurance that starts day one!
• Prescriptions free of charge through our health plan, beginning day one
• Lowest Cost Benefits!
• Employee Assistance Program (EAP) services
• 401K and Roth with company contribution that starts day one!
• Tuition Assistance
• Referral bonuses
• Term life insurance at no cost to the employee
• Generous paid time off & paid holidays
• Free continuing education and CMEs