Responsibilities

• Execute media relations, public relations, media monitoring, social media, and reputation initiatives across Associa and its brands.
• Write press releases using AP style writing guidelines.
• Develop and execute proactive media relations strategies that increase Associa's visibility and strengthen its reputation.
• Research journalists, editors, producers, publications, podcasts and other relevant media contacts.
• Identify timely media opportunities.
• Track pitches, follow-ups, media conversations and resulting coverage.
• Manage and optimize media searches, monitoring topics, alerts and dashboards.
• Monitor daily news coverage involving Associa, its brands, executives, competitors and relevant industry issues.
• Identify potentially negative or inaccurate coverage requiring internal awareness or escalation.
• Conduct journalist and publication research through media platform.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field.
• 4-6 years of professional experience in public relations, media relations, corporate communications or journalism.
• Significant hands-on experience using Meltwater for media monitoring, journalist research, media list development and PR reporting.
• Experience in political communications, public affairs, government relations or working with political campaigns, elected officials or government entities.
• Experience supporting executive communications or thought leadership.
• Experience with media analytics and PR measurement
• Demonstrated experience pitching media and securing earned media coverage.
• Excellent writing, editing and proofreading skills.
• Experience developing press releases, media pitches, talking points and executive communications.