Own media outreach and PR material production for a luxury brand, turning research into targeted outreach, and turning coverage data into actionable insights.

• Research and identify relevant media outlets, journalists, editors, bloggers, influencers, and industry publications for outreach opportunities
• Maintain and update media contact databases, ensuring information remains accurate and organized
• Assist in drafting press releases, media advisories, company announcements, and other communications materials
• Monitor media coverage, press mentions, and industry news, preparing regular coverage reports and summaries for internal stakeholders
• Assist with the preparation of press kits, brand fact sheets, executive biographies, and media resources
• Track and organize incoming media inquiries, helping ensure timely follow-up and responses
• Conduct competitor and industry research to identify emerging trends, media opportunities, and potential partnerships
• Collaborate with marketing, social media, and creative teams to ensure consistent brand messaging across communications channels
• Support the measurement and reporting of PR campaign performance using media monitoring and analytics tools