Public Relations Coordinator

Columbus, GA (Hybrid)

$60K/yr – $85K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Support PR operations at Aflac, focusing on writing, media outreach, social media, and event coordination.

  • Assist in drafting press materials and social posts for media campaigns.
  • Must-have: Bachelor's Degree in Public Relations or related field.
  • Standout: AP Style proficiency and cross-functional event coordination.

Job Description

Responsibilities

  • Assist in writing and distributing press releases, media pitches, media interview briefs, bylined articles, press materials and content related to PR campaigns and day-to-day media relations; assist with proofreading and editing using AP Style; develop media relations skills to navigate journalists' agendas and how to appropriately position Aflac; develop skills in agency project coordination and management.
  • Monitor and track media coverage and social media metrics; compile and develop reports to track the effectiveness of PR campaigns; compile data and assist with preparing reports on media coverage and social media engagement; analyze and provide insights on public sentiment to improve strategies and campaigns.
  • Create initial drafts of social media posts and assist in management of social media accounts by drafting posts, engaging with followers, increasing channel followers, monitoring and reporting of online discussions and media inquiries by handling routine responses for complaints and/or comments; assist in monitoring industry trends, public opinion and online listening tools to support Aflac’s reputational health; report and elevate findings to appropriate team members.
  • Assist in planning events, product launches, satellite media tours/media days and community events; coordinate logistics such as invitations, venue arrangements and guest lists.
  • Coordinate and track Compliance and stakeholder reviews and assist with translation projects; organize meetings, take notes and coordinate schedules; manage PR-related files and documentation.
  • Perform other duties as assigned.

Requirements

  • Bachelor's Degree In Public Relations or related field
  • 2 years of related professional work experience, relevant internships, practicum experience will be considered Or an equivalent combination of education and experience
  • Proficiency in AP Style
  • Experience with social media programs, management tools and analytical platforms
  • Experience with Microsoft Office 365
  • Knowledge of public relations concepts, practices and procedures
  • Excellent writing, editing and communication skills
  • Excellent interpersonal and oral communication skills

Preferred

  • Insurance industry experience

Benefits

  • an array of benefits to meet your needs including medical, dental, and vision coverage, prescription drug coverage, health care flexible spending, dependent care flexible spending, Aflac supplemental policies (Accident, Cancer, Critical Illness and Hospital Indemnity offered at no costs to employee), 401(k) plans, annual bonuses, and an opportunity to purchase company stock.
  • On an annual basis, you’ll also be offered 11 paid holidays, up to 20 days PTO to be used for any reason, and, if eligible, state-mandated sick leave (Washington employees accrue 1-hour sick leave for every 40 hours worked) and other leaves of absence, if eligible, when needed to support your physical, financial, and emotional well-being. Aflac complies with all applicable leave laws, including, but not limited to, sick and safe leave, and adoption and parental leave, in all states and localities.