Responsibilities

• Build and own the OIO media strategy and editorial calendar
• Develop and maintain relationships with editors and producers across consumer technology, health and wellness, home and design, and sleep and longevity media
• Write press materials, pitches, bylines and executive talking points
• Secure product placement in best-of roundups, gift guides and awards programs
• Support executive and expert visibility, including podcast and speaking placement
• Coordinate with our existing creator and clinical advisor relationships
• Manage announcement timing, embargoes and exclusives
• Report coverage and results

Requirements

• Seven or more years in public relations, with demonstrable consumer product launch experience
• An active media network in at least two of: consumer technology, health and wellness, home and design, sleep and longevity
• Proven placements you personally secured, with links
• Working knowledge of substantiation standards for health and wellness claims, and comfort operating within strict claim language constraints
• Ability to write clean copy without supervision
• Comfortable as a solo operator inside a small marketing team

Preferred

• Experience with connected consumer hardware
• Experience with awards programs and trade show news cycles
• Familiarity with the circadian health, sleep or longevity category
• Experience placing founder or expert voices in long-form and podcast media