Own media relations and client-facing PR operations for beauty brands, turning strategies into story-led campaigns, events, and performance reviews that drive media coverage and award recognition.

• Media strategy: Build and nurture relationships, pitch editorial opportunities, and craft press materials across national and regional outlets.
• Client & event ownership: Lead launches, press events, activations, and day-to-day communications for multiple brands.
• Strategy & measurement: Track campaign performance, optimize tactics, and oversee media monitoring and nomination processes.