Public Relations Account Executive at Violet PR | New York City, NY | $60K/yr – $70K/yr

Violet PR

Public Relations Account Executive

New York City, NY (Hybrid)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own media relations and content creation for a boutique PR shop, driving national and niche coverage, client media briefs, and junior staff mentorship, with hands-on newswriting and social campaigns.

Manage day-to-day account activities, client needs, and ideation to meet priorities.
Pitch national and trade journalists; write releases, pitches, fact sheets, advisories, and social content.
Lead social campaigns on LinkedIn, X, Instagram and mentor junior staff.

Job Description

Responsibilities

Manage day-to-day account activities; including regular communication with clients, assessment of clients needs and priorities and generation of ideas to meet client needs
Research and write news releases, pitches, fact sheets, media advisories and social media content
Pitch by email and phone to national, regional and trade journalists, including print, broadcast and online
Manage social media, including implementation of social media campaigns for clients on platforms including LinkedIn, X and Instagram
Research target media using MuckRack, Cision and the Internet
Manage and mentor junior staff

Requirements

2+ years of PR agency experience
Bachelor’s degree
Demonstrated success in securing national and niche media coverage
Familiarity of AP style and strong writing skills
Knowledge of the wider media landscape – including current events, national/statewide news and trends
Experience with ideation and creation of news articles, thought leadership columns and blog posts
Detail oriented; able to manage multiple projects in an organized manner
Social media experience using X, LinkedIn, Instagram, etc.

Benefits

competitive benefits including Summer Fridays, 100% covered health insurance and professional development opportunities.

Violet PR

Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media, and compelling content, our NJ-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR focuses on generating favorable media exposure for communities and companies reinventing urban areas, building sustainable projects and growing entrepreneurs and jobs. We uncover our clients’ most compelling development stories and package them for the world using traditional and new media tools.

Founded in 2010

Montclair, New Jersey, USA

17 employees (2 in marketing)

www.violetpr.com