Public Relations Account Executive Dallas

Dallas, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive national and local earned media for PR campaigns with bilingual Spanish-language outreach across B2B/B2C clients.

  • Own planning, execution, and delivery of national and local earned media campaigns.
  • Must-have: Bilingual English/Spanish with demonstrated success engaging Spanish-language media.
  • Standout: Cross-functional coordination with agency specialists and clear performance reporting.

Job Description

Responsibilities

  • Earned Media and Public Relations
  • Develop and execute strategic earned media plans at a national and local level for B2B and B2C clients across multiple industries
  • Pitch and secure earned media
  • Build relationships with reporters and key stakeholders
  • Monitor news, cultural moments and industry trends to spot opportunities and risks
  • Support reputation management and help teams navigate emerging issues
  • Partner with specialists across the agency to deliver integrated campaigns
  • Bilingual responsibilities
  • Pitch and follow up with Spanish-language media, primarily in the U.S. -- build relationships with reporters/producers/editors
  • Tailor angles and messaging for U.S. Hispanic audiences and Spanish-language outlets
  • Adapt key materials into Spanish (pitches, press releases, FAQs, spokespeople quotes, bios, social copy)
  • Support bilingual spokesperson prep and Spanish-language interview coordination
  • Monitor Spanish-language news/social for opportunities, risks, and emerging narratives
  • Partner with local/community stakeholders where Spanish is the primary language
  • Team leadership & account delivery
  • Lead and support client-facing projects and be accountable for outcomes
  • Coordinate timelines, workflows and deliverables for public relations work across internal teams
  • Communicate clearly with teammates and clients; delegate thoughtfully as appropriate
  • Contribute to decision-making and strategic thinking on projects you own
  • Oversee reporting on PR results for projects you lead? (as written) - Note: kept exact wording from description though this item reads as a statement, included as-is resulting item in list when possible to maintain fidelity (will appear as single bullet)

Requirements

  • Bachelor’s degree required
  • 3–5 years communications or public relations experience with 1–2 years in an agency environment
  • Demonstrated success and passion for earned media across multiple channels
  • Bilingual (English/Spanish fluency) and a track record of success engaging Spanish language media
  • Strong writing/editing skills; AP Style proficiency
  • Strong project management skills and comfort with technology tools such as Asana
  • Excellent communicator and collaborator; strong attention to detail
  • Experience with using AI responsibly and effectively

    Benefits

    • We believe great work starts by taking care of our people. Benefits include world-class health insurance, profit sharing, unlimited sick days, 401(k) match + financial planning, and a flexible work environment. (3 days in office, 2 days remote). Intermittent travel may be required.
    Jackson Spalding logo

    Jackson Spalding

    At Jackson Spalding, we love a good story. Our team of communication strategists will dive into your business, study your goals and targets, and help you say what you want to say in a way that resonates. We are your one-stop communications shop with all the tools and talent to help you develop and deliver your message.Jackson Spalding (JS) is one of the largest independent PR and marketing agencies and is consistently ranked as among top workplaces. Most recently, Forbes awarded JS as one of the best PR agencies in America in 2021. With 150 team members across offices in Atlanta, Dallas, Los Angeles and Athens, Ga., the JS culture is prided on the philosophy of "great work and good works." Great work for our clients and good works in the communities in which we reside. JSers are involved in more than 100 not-for-profit organizations and civic associations where we serve in a board capacity, pro bono services, or are heavily involved in a volunteer role due to personal interest.We provide full-service brand awareness strategies, tactics and execution for companies from the preeminent to the premiering, including The Coca-Cola Company, Mattress Firm, Delta Air Lines, Toyota, Chick-fil-A, Interstate Batteries, Orkin, Children’s Healthcare of Atlanta, SCANA Energy, Altair Global, Google, Primrose Schools, Publix Super Markets, and The University of Georgia. At Jackson Spalding, our team members come from a multitude of backgrounds and specialize in a variety of areas including corporate branding, digital design and development, advertising and media buying, graphic design, social media strategy, speaker coaching, marketing, public relations and crisis management.Jackson Spalding is a member of PROI Worldwide, a global network of over 50 independent communication consultancies, creating a potential presence for us in nearly every corner of the world. For more information, visit www.jacksonspalding.com.

    Founded in 1995
    Atlanta, Georgia, USA
    155 employees (92 in marketing)