Public Relations Account Executive

Responsibilities

• General Responsibilities: - Work cohesively and supportively alongside internal teams across PR, influencer, and experiential divisions - Maintain and grow relationships with beauty editors, journalists, stylists, and influencers - Participate in client communications and meetings in a professional, confident, and solutions-oriented manner - Support client relationships by delivering high-quality work on deadline while managing expectations - Monitor media, influencer, and cultural trends to identify timely opportunities - Contribute creative ideas, story angles, and campaign concepts across accounts - Assist in developing integrated communications strategies combining earned media and influencer activations - Escalate client needs and priorities to senior team members when appropriate
• Public Relations Responsibilities: - Build and maintain targeted media lists across beauty, lifestyle, and entertainment verticals - Draft and execute media pitching to secure meaningful press coverage - Create pitch grids, timelines, and outreach trackers - Support development of press strategies and campaign narratives - Coordinate and execute press previews, editor deskside, and media events - Manage product mailings and press send-outs - Submit clients for beauty awards and editorial opportunities - Track and monitor media coverage and compile press reports - Assist in developing visually compelling PR recaps and reporting materials
• Influencer & Creator Responsibilities: - Support influencer campaigns through list building, outreach assistance, and coordination - Develop influencer seeding lists and assist with mailer execution - Help manage influencer briefs, timelines, and campaign logistics - Track influencer coverage and monitor performance - Assist in building influencer campaign recaps and reporting decks - Support influencer and experiential events from planning through execution - Stay informed on creator trends, viral moments, and platform updates
• Team & Workflow Responsibilities: - Maintain organized action item lists and project trackers - Collaborate closely with account teams to ensure seamless execution across PR and influencer initiatives - Help foster a positive, communicative, and collaborative work environment - Manage deadlines and prioritize deliverables across multiple accounts - Demonstrate ownership, accountability, and attention to detail in all workstreams

Requirements

• 3+ years full-time working experience in beauty PR and/or influencer marketing. Agency experience required. Must have access to reliable transportation.
• Experience pitching and securing traditional media coverage across beauty, lifestyle, and entertainment outlets
• Strong familiarity with both media and influencer landscapes as well as platforms
• Experience creating media lists, influencer lists, and targeted outreach strategies
• Proven ability to support campaigns from ideation through execution and reporting
• Confidence participating in client meetings, presentations, and strategy discussions
• Strong organizational skills with the ability to manage multiple timelines and deliverables simultaneously
• Deep understanding of beauty trends, industry conversations, and cultural moments
• Experience working with TikTok, Instagram, and YouTube creator ecosystems
• Analytical mindset with ability to track placements, campaign performance, and ROI

Preferred

• - Existing relationships with beauty editors, writers, stylists, and influencers
• - Experience with beauty awards submissions and press previews
• - Familiarity with media monitoring and influencer analytics platforms
• - Experience supporting experiential activations or influencer events