Social Media & Public Relations Specialist

Responsibilities

• Partner with the VP of Marketing and the PR agency to develop and refine media relations strategy aligned with brand, market, and campaign priorities.
• Coordinate with the PR agency on press releases, media pitches, briefing materials, talking points, and award and speaking submissions, routing materials for internal review and approval.
• Amplify earned media coverage, press mentions, and PR moments through organic and paid social strategy and execution, ensuring PR wins reach target audiences.
• Support interview logistics and executive preparation by coordinating with the PR agency, internal stakeholders, and media contacts.
• Identify emerging trends, third-party reports, and industry developments that may create public relations opportunities and present recommendations to leadership.
• Escalate sensitive, reactive, or reputation-related inquiries to appropriate communications leaders.
• Maintain the editorial calendar and draft, schedule, publish, and quality-check organic social media content across priority platforms.
• Translate marketing priorities into platform-specific organic and paid social content and coordinate creative asset development.
• Identify content suitable for paid amplification and launch approved boosted or sponsored social campaigns using established budgets, audiences, and tracking parameters.
• Monitor comments, mentions, and direct messages across social channels and respond to or route issues to the appropriate internal teams.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field and 5+ years of experience in social media, public relations, communications, or content marketing; or an acceptable combination of education and experience.
• Hands-on organic and basic paid social publishing experience across major platforms (LinkedIn, Facebook/Meta, Instagram, X/Twitter).
• Strong platform-specific writing and media relations skills with an instinct for what earns attention and engagement.
• Experience coordinating with or working alongside a PR agency on media programs, coverage amplification, or earned media support.
• Comfort working with AI tools in a professional setting — able to build repeatable workflows, evaluate output, and improve results over time.
• Understanding of how AI can be applied to social content development, monitoring, research, and reporting workflows.
• Ability to balance AI-driven efficiency with brand integrity, accuracy, and audience trust.
• Ability to move between creative work and operational discipline, from writing a sharp social post to managing the monitoring workflow behind it.
• Strong communication skills with the ability to coordinate across multiple internal teams, external agencies, and executive stakeholders.
• Experience in K–12 education or education technology is a plus.

Preferred

• Experience in K–12 education or education technology is a plus.

Benefits

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401(k) plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid time off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short- and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off