Public Relations Account Director

Responsibilities

• Lead client programs
• Own a portfolio of 4–6 B2B accounts, setting strategy and staying close enough to the execution that the work consistently exceeds client expectations.
• Serve as a trusted advisor to client executives: offer strategic counsel, make clear recommendations, and set expectations for program scope and results.
• Drive development of key messages and PR plans and provide senior review of core content such as press releases, Q&A documents, and bylines.
• Own reporting across your accounts, measuring results against annual goals and using what you learn to sharpen programs and strengthen client satisfaction.
• Set media strategy for your accounts, maintain your own network of reporter relationships, and staff briefings with senior client spokespeople.
• Manage direct reports and mentor junior team members through regular feedback, clear goals, and actionable development plans that support their growth at Hoffman.
• Contribute to RFPs, pitch decks, and new business presentations.
• Spot opportunities to expand Hoffman’s services within existing accounts where they’ll increase client impact.

Requirements

• 8+ years of public relations experience; agency experience preferred.
• A track record of managing multiple B2B accounts, including building and executing PR plans.
• People management experience, ideally with direct reports.
• Excellent writing and editing skills. You can sharpen a teammate's draft and hold your own with a client's C-suite.
• Strong organizational skills to juggle multiple clients, deadlines, and priorities without dropping the ball.
• Comfort with the tools of modern PR, including media databases, monitoring and measurement platforms, and AI-assisted workflows.
• Bachelor's degree in communications, journalism, PR, business, or a related field, or equivalent experience.

Preferred

• Tech-curious. You're genuinely interested in technology and the companies building it.
• A leader who rolls up their sleeves. You set direction and pitch in when the team needs it.
• An owner. You take initiative, think like an entrepreneur, and hold yourself accountable for results.
• A proactive thinker. You spot problems, and opportunities, before the client does.
• Always learning. New industries, new channels, and new tools excite you.
• Wants to have fun. We take the work seriously, not ourselves. A sense of humor is a genuine requirement.

Benefits

• 20 PTO days
• 11 holidays including MLK day, President’s Day, and Floating Holiday
• Birthday PTO
• 401(k) match
• Going the extra kilometer (gain extra time off from going above and beyond)
• Knock-off early on Fridays!
• Weekly Wellness Hour
• Sabbatical program
• Home office stipend
• Wellness and Professional Development Fund