Public Relations - Account Coordinator

Falls Church, VA (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the media relations lifecycle for clients, from research and angle development to securing interviews and opportunities, while coordinating messaging and tracking outcomes across campaigns.

  • Media Outreach: Pitch stories via email, social media, and phone to secure interviews and opportunities.
  • Content & Messaging: Edit press materials and craft angles aligned with news cycles and client messaging.
  • Relationship & Coverage Tracking: Build media lists, organize interactions, and monitor platform awareness to optimize coverage.

Job Description

Own the media relations lifecycle for clients, from research and angle development to securing interviews and opportunities, while coordinating messaging and tracking outcomes across campaigns.

  • Media Outreach: Pitch stories via email, social media, and phone to secure interviews and opportunities.
  • Content & Messaging: Edit press materials and craft angles aligned with news cycles and client messaging.
  • Relationship & Coverage Tracking: Build media lists, organize interactions, and monitor platform awareness to optimize coverage.
Pinkston logo

Pinkston

Pinkston is a full-service branding, marketing, and communications agency offering integrated public relations, creative, digital, and research services to transform companies and organizations.As an outcome-driven agency, Pinkston is committed to delivering customized, strategic solutions that drive real-world impact.

Founded in 2001
Falls Church, Virginia, USA
168 employees (30 in marketing)

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
33.2%
Direct
45.5%
Referral
5.7%
Social
14.2%
Paid
1.3%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
13.5 years
Median Tenure
2.8 years