Public Information Specialist 2 (Digital Content) - VID 227590

Responsibilities

• Analyze and structure website content in a clear and presentable way that enables website visitors to find what they need.
• Consult with subject matter experts to support the creation of new or revised web content, social media, and online documents and forms.
• Monitor current events and news at state and federal level.
• Collaborate with technologists, designers, content strategists, UX researchers, and project teams to ensure product delivery is supported by data.
• Generate and deliver reports that highlight data insights derived from survey and performance data to the team regularly.
• Design dynamic, user-friendly Data Studio dashboards tailored for performance tracking
• Evaluate the effectiveness of websites, online content and customer experiences through web analytics, user feedback, search behavior and engagement metrics to continuously refine digital experiences.
• Manage Google Tag Manager (GTM) containers to safely monitor form completions, and document downloads to track key performance metrics, refine event tracking, and generate insights that shape strategic decisions.
• Participate in regular presentation meetings to explain dashboard data, trends, and actionable website improvements.
• Perform other duties as assigned.

Requirements

• Seven years of experience in public relations, social media, and digital communications.
• Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
• Associates degree: two years of required experience.
• Bachelor’s degree: four years of required experience.
• Master’s degree: five years of required experience.
• Promotional: One year of experience as a Public Information Specialist 1 (Digital Content).

Preferred

• A strategic mindset grounded in best practices for digital products with an emphasis on successful user outcomes.
• Ability to collaborate with others and work within a fast-paced environment.
• Experience working with multiple internal and external stakeholders to understand business needs.
• Creative thinker with strong communication and problem-solving skills.
• Expert understanding of Google Analytics (GA4) and using it to make informed decisions.
• Proficiency in GA4, Google Tag Manager, and Data Studio to build and maintain dashboards that track engagement, and user activity.
• Exceptional ability to turn analytics metrics into clear, meaningful insights.
• Strong analytical skills with proficiency in SQL for querying and data manipulation.