Public Information Specialist 1 (Digital Content) - VID 226664

Albany, NY (On-site)

$70K/yr – $89K/yrEntry Level6+ years expFull time

Posted 8 days ago

Job Summary

Own the end-to-end digital content workflow for NYS Digital Service, from content creation and posting to analytics reporting and media coordination, while aligning with public relations and digital communications strategies.

  • Lead cross-team content publication and reporting.
  • Monitor analytics to inform content strategy.

Job Description

Responsibilities

  • Assist with creating and posting content to websites using a content management system: press releases, best-practice guides and tutorials.
  • Respond to high-priority digital requests that require quick-turnarounds.
  • Coordinate project activities like scheduling and status reports across internal teams and agency stakeholders.
  • Prepare presentations and reports.
  • Identify and coordinate appropriate media needs for digital initiatives, including graphics, photography, and video in conjunction with those teams.
  • Monitor Google Analytics; build analytics reports that provide valuable insights on website visitors and help shape and improve website content strategy.
  • Monitor current events and news at state and federal level.

Requirements

  • Six years of experience in public relations, social media, and digital communications.
  • - Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:\n- Associates degree: Two years of required experience\n- Bachelor’s degree: Four years of required experience\n- Master’s degree: Five years of required experience.

Preferred

  • Experience in website content authoring and editing using a content management system.
  • Experience coordinating and tracking multiple projects and tasks.
  • Ability to collaborate with others and work within a team environment.
  • Exceptional attention to detail.
  • Ability to work in a fast-paced environment.
  • Proven ability to write for diverse audiences using plain language standards.
  • Knowledge of Google website analytics.
  • Experience in Adobe Creative Cloud applications including InDesign, Photoshop, and Acrobat Pro.
  • Experience in using social media applications.
NYS Office of General Services logo

NYS Office of General Services

OGS manages and leases real property, designs and builds facilities, contracts for goods, services, and technology, and delivers a wide array of support services. We provide government and nonprofit agencies with innovative solutions, integrated service, and best value, in support of cost-effective operations and responsible public stewardship.Interested in working for OGS? See https://www.statejobsny.com for open positions and new opportunities.

Founded in 1960
South Albany, New York, USA
995 employees (60 in marketing)

Salaries

Posted range

$70K/yr – $89K/yr

Taken straight from the job posting.

The middle of this range ($79K) is 17% above the median base salary for Content Specialist roles in the United States ($68K).

Content Specialist median pay in the United States

$68K/yr

Most pay falls between $59K and $78K. Based on 50 salaries.

See all NYS Office of General Services salaries

Marketing Team

Marketing Team Size
18 (2% of company)
Median Career Experience
13 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
29.1M
Monthly Google Ads Budget
$627.1K
Traffic Source Mix
Search
44.4%
Direct
47.4%
Referral
6.5%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~995
NYS Office of General Services logo

Public Information Specialist 1 (Digital Content) - VID 226664

NYS Office of General Services · Albany, NY · On-site