Public Engagement Specialist

Dallas, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive public engagement and communications for a multi-stakeholder agency, leading campaigns, media relations, and community outreach.

  • Own end-to-end public engagement campaigns and community outreach initiatives.
  • Must-have: three+ years in public engagement or communications with AP Style writing.
  • Standout: bilingual English/Spanish preferred and experience with diverse communities.

Job Description

Responsibilities

  • Lead and direct campaigns and projects including developing project strategy and action plans.
  • Create proactive and successful public and community engagement programs in a wide range of diverse communities.
  • Write for a variety of content including public engagement plans, communications materials, traffic alerts, email campaigns, newsletters, social media, website content, press releases, speaking points, and program reports, etc.
  • Develop comprehensive stakeholder databases and connection with key community stakeholders, elected officials, neighborhood associations and businesses.
  • Coordinate the creation of eye-catching marketing materials (flyers, brochures, presentations, newsletters, and digital assets).
  • Direct and manage project media relations. Write appealing press releases, pitch stories and lead positive media relations and coverage with reporters. Seasoned position to be project media spokesperson for interviews with media, as needed.
  • Create and lead strategic email and social media campaigns including developing brands, writing posts and responses, coordinating graphics and photos, and increasing digital presence.
  • Lead the coordination of special events including public meetings, public hearings, focus groups, stakeholder groups and interviews, press conferences, groundbreaking and grand openings, etc.
  • Create project documentation including presentations, status reports, and other documents as necessary.
  • Review all deliverables to ensure high-quality and professional outputs to exceed client expectations.
  • Support business development efforts.

Requirements

  • Three or more years of public engagement, communications or public outreach experience
  • Bachelor’s degree in marketing, public relations, communications, journalism or related field
  • Proven communication experience outreaching to communities and stakeholders
  • Excellent writing skills using AP Style
  • Experience working in a fast pace environment, able to multi-task and meet tight deadlines and high client expectations

Preferred

  • Public engagement experience with a highway transportation or public transit agency, and/or federal, state, or local government agency is a plus
  • Bilingual (English and Spanish) is a plus
K Strategies Group logo

K Strategies Group

Reputation for excellence. Relationships built on trust.K Strategies is an award-winning marketing and public relations agency with a passion for generating creative ideas, engaging audiences and building strong campaigns to help our clients. Our team of experienced professionals, established relationships with community leaders, and reputation for excellence makes K Strategies the go-to firm for results-oriented programs across DFW. K Strategies is a certified minority, woman, disadvantaged, veteran and small business enterprise. We hold the following certifications: MBE, WBE, DBE, SDB, SBE, VOSB, SDVOSB and TX HUB. www.kstrategies.com www.facebook.com/kstrategiesgroup

Founded in 2002
Dallas, Texas, USA
22 employees (6 in marketing)

Traffic Signals

Monthly Visitors
121
Traffic Source Mix
Search
35%
Direct
40.6%
Referral
12.8%
Social
9.1%
Paid
1.4%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
3 (14% of company)