Public Communications Specialist III

Greenville, NC (On-site)

$63K/yr – $72K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive enrollment marketing by leading multi-channel admissions communications and web/email campaigns in higher education.

  • Must-have: 5 years marketing and communications experience, preferably in higher education.
  • Standout: Ownership of multi-channel admissions materials and CRM email deployment.
  • Coordinate with Creative Services and campus communicators to production and publish materials.

Job Description

Responsibilities

  • This position will serve as the Enrollment Services Marketing and Communications Manager.
  • Work with marketing and admissions staff to create, update and schedule admissions marketing materials across print, video and digital.
  • Generate concepts, copy and layout aligned with university standards, coordinating with Creative Services to produce projects.
  • Produce digital, print and multimedia packages for student recruitment aimed at specific target audiences.
  • Work with outside vendors as needed to complete projects.
  • Concept, write and produce emails for student recruitment and deploy sequences in a CRM.
  • Manage the undergraduate Admissions website, develop web content and coordinate multiple content providers.
  • Occasional video and photography.
  • Provide event support as needed.

Requirements

  • Minimum Education/Experience: Bachelors degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
  • License or Certification Required by Statute or Regulation: None
  • Preferred Experience, Skills, Training/Education: Degree in marketing, communications or related field; 5 years marketing and communication experience, preferably in higher education.

Preferred

  • Proficiency with Adobe Creative Suite and Photoshop
  • Proficiency in Wordpress, or similar CMS
  • Proficiency with Salesforce or similar CRM
  • Experience developing email content and communication plans
  • Video and photography experience a plus
  • Experience with developing and executing multichannel communication plans
  • Ability to manage multiple complex projects involving several stakeholders
  • Experience working with project management software in a team setting
East Carolina University logo

East Carolina University

Throughout our history, the broad missions of teaching, research, and service have helped to guide the university and will continue to do so. However, as East Carolina University begins a new century, five specific dimensions of our mission will give sharper focus to our work. When considered in the context of our tradition, resources, and national reputation, these five areas provide the university with important opportunities for greater service and distinction in the coming decade.Assuring Access: Our resources and programs exist first and foremost to serve the people of North Carolina, especially as we shape the workforce of tomorrow. We are committed to a spirit of access to all the opportunities afforded by a major research and teaching university. We will develop and sustain programs that support this ideal.Supporting Student Success: Even as our research and extension enterprise grows, we remain committed to providing a great education in the classroom and to preparing tomorrow’s leaders through engagement, community service, and meaningful leadership experiences.Creating Opportunity for the East: No institution is more important to eastern North Carolina than East Carolina University. We will prepare tomorrow’s workforce, generate the intellectual capital that drives our economy, provide hands-on engagement with our region and state, and create new technologies from our research. Our Colleges of Business, Technology and Computer Science, and Fine Arts and Communication, as well as our health sciences schools, are significant drivers of the new economy.Forging Effective Partnerships: We are committed to building relationships with a wide range of partners for the benefit of the people of North Carolina.Responding to the Greatest Needs: The founding, growth, and continued success of East Carolina are all closely related to our effective response to the critical needs of communities and individuals.

Founded in 1907
Greenville, North Carolina, USA
8.6K employees (374 in marketing)

Traffic Signals

Monthly Visitors
950.9K
Monthly Google Ads Budget
$381.7K
Traffic Source Mix
Search
51.2%
Direct
41.5%
Referral
5.9%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~8.6K

Marketing Team

Marketing Team Size
273 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$10M
Last Raise
$3.2M
Grant, 3 years ago

Funding History

  • Jul 2023
    Grant
  • Feb 2023
    Grant • $3.2M
  • Sep 2022
    Grant • $4.9M

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