Posting Details
Work experience or education that is NOT included on the application will NOT be considered when screening your application. Please include ALL work experience and education on the application to ensure that you receive the appropriate credit toward qualification for this position.
Position Summary Information
Classification Title Public Communications Specialist
Working Title Writer and Communications Specialist
Location Boone, NC
Job Category 5
Position Number 070821
Not Eligible for Visa Sponsorship
VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S
Department University Communications - 540000
Primary Purpose Of Position
The Writer and Communications Specialist serves as a core contributor to the university’s institutional messaging, developing narratives that articulate the institution’s mission and strategic vision. This role is responsible for drafting executive communications and news features while ensuring a consistent voice across professional platforms. By combining writing and editing skills with detail-oriented logistical coordination and knowledge of institutional protocol, the specialist works with internal teams to transform complex information into clear content that advances the university’s reputation and strengthens engagement with its audiences.
Minimum Qualifications
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA . Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.
License/Certification Required
Essential Job Functions
Executive Communications & Speechwriting

• Develop foundational drafts, scripts, and talking points for senior university administrators for remarks and executive communications, incorporating diverse inputs such as data points, anecdotes and strategic messages
• Collaborate with event teams and other colleagues to ensure all remarks align with event logistics and university protocols
• Manage the review process, collaborating with senior leaders and editors to refine drafts and ensure all remarks are accurate and strategically aligned with university goals.
  

News Writing & Content Creation

• Research and write original feature stories and news content for Appalachian Today and other communication channels
• Coordinate story assets, working with multimedia teams to gather photography, video or graphics that enhance the impact of written news and marketing content.
• Develop story ideas to support overall communications strategy
  

Cross-Functional Team Support

• Act as a flexible editorial resource for the University Communications (UComm) team, assisting with fact-checking, proofreading, and information gathering for large-scale university projects and events.
• Collaborate on integrated marketing campaigns, providing high-quality copy that ensures a unified brand voice across all university-wide communications.
• Attend meetings and events to gather information for future communications; provide timely reporting and analysis with discretion and sensitivity to university goals.
• Other duties, projects and special assignments as required
  

Knowledge, Skills, & Abilities Required For This Position

• Strong interpersonal, written and verbal communication skills
• Strong attention to detail, analytical thinking and organizational skills
• Ability to adapt an overall institutional voice across a variety of channels as audience-appropriate
• Strict adherence to deadlines
• Project coordination and timeline management
• Competency in Google Suite and ability to utilize web-based tools and platforms
  

Preferred Qualifications

• A degree in communication, public relations, journalism, marketing, English or a related field
• Five years of relevant work experience as a writer or editor on a creative or news team
• Speech writing experience
• Demonstrated history of researching and writing documents on deadline
• Knowledge of AP Style and familiarity with other writing style guides
• Experience with event and/or project management
• Demonstrated history of building relationships in a higher education, government or corporate setting
• Experience utilizing project management platforms
• Working knowledge of generative AI tools and AI prompt engineering
  

Required Functional Competencies To Successfully Perform Job Duties.
Communication-Written: Independently assimilates and composes written materials to use in a variety of communication outlets; edits documents to ensure accuracy in content and form; drafts communications for final release.
Communication-Verbal: Independently communicates program information of moderate complexity and impact to targeted audiences; assimilates and communicates information that requires greater understanding and has greater impact on the organization. Establishes and maintains a variety of working relationships.
Knowledge-Technical: Understands and uses communication, design and visual art concepts and practices pertinent to the area of responsibility. Determines, utilizes, and applies standard and specialized techniques and technology appropriately. Uses a variety of moderately complex processes, procedures and techniques. Uses and incorporates various hardware and software packages, as well as traditional design methods. Researches and identifies new technology and makes recommendations for use and purchase. Applies knowledge of organizational principles of design elements. Promotes subject matter in a wide variety of media. Trains others in use of new methods and technical tools.
Type of Position Permanent Full-Time
Staff/Non-Faculty Staff/Non-Faculty
Appointment Type 1.0
Work Schedule/Hours
8 am-5 pm, with some evening/weekend hours as required.
Number of Hours Per Week 40
Number of Months Per Year 12
Mandatory Staff Yes
Physical Demands of Position
Light physical work (moving boxes, tables and light equipment) as necessary. Ability to sit or stand for long periods of time, drive 100-300 miles or travel via air as needed. Must have valid drivers’ license.
Overall Competency Level Advanced
Salary Grade Equivalency
Salary Range
Anticipated Hiring Range $63,233 - $70,476
Pay will be commensurate with applicant competencies, budget, equity and market considerations.
Posting Details Information
Posting Date 06/09/2026
Closing Date 06/28/2026
Competency Level Statement Management will only consider applicants who meet the required competencies.
Special Instructions to Applicants
Please attach required documents:

• Resume
• Cover Letter
• at least 3 professional writing samples.
  

Optional: Provide link to Portfolio
List a minimum of 3 professional references with contact information in the body of the application.
Finalists for the position will be asked to complete a test assignment to assess speechwriting ability.
Search Chair Name Naoum, Stephanie
Search Chair Email naoumsa@appstate.edu
Applicant Pool Preference External (Post on the Web)
Departmental Information
Quick Link https://appstate.peopleadmin.com/postings/54615
Posting Number 201502987P