Responsibilities

• leads the strategic development and execution of all social content and campaigns to enhance the organization�s brand, while increasing engagement and traffic and evaluating results.
• work includes creating engaging content for distribution across social media channels (Facebook, Twitter, Instagram, etc.), and for other platforms such as the MCPS website and MCPS-TV.
• assists in determining news coverage; maintaining web pages; writing, editing, reviewing, and modifying communications department content; scriptwriting; and interviewing subjects for a variety of products.
• applies creative and artistic judgment and skill in preparing communication materials.
• Occasional event coverage for the purposes of posting or creating editorial content that supports the organizations outreach across multiple channels.
• Occasional evening and weekend events.
• Some local travel required.
• track engagement, shares, likes, comments, impressions and other analytics—using data to understand what resonates and shape the stories we tell next.

Requirements

• Bachelor's degree required, with college coursework in English, communications, journalism, or related field.
• Master's degree preferred.
• Minimum of five years of experience using social media tools for a large organization or media outlet and writing in news and features; proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand voice, style, and tone.
• Experience using a wide variety of social media tools, photo and video editing software, and web content management and design resources.
• Other combinations of applicable education, training, certification, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.
• Certificate License:None