Drive Salesforce CRM ownership for a defined business area, translating strategy into value and cross-functional delivery.

• Accountable for the end-to-end success of CRM capabilities within an assigned business area.
• Reports directly to the NAC CRM Product Owner; serves as the business and functional owner for the domain, translating business strategy into CRM solutions and driving adoption, value realization, and continuous improvement.
• Partner closely with Sales, Marketing, Service, IT, Commercial Enablement, and external vendors to ensure Salesforce capabilities align with enterprise standards and deliver measurable business outcomes for the International Paper Converting organization.
• Serve as the primary business and functional owner for Salesforce capabilities within the assigned area vertical.
• Translate business objectives, operational needs, and success metrics into a prioritized CRM backlog and enhancement roadmap.
• Partner with Sales, Marketing, and Service stakeholders to identify opportunities where Salesforce can improve efficiency, visibility, and customer engagement.
• Lead cross-functional delivery for CRM initiatives, providing clear direction on business requirements, functional design, and acceptance criteria.
• Act as the decision authority for area-specific CRM requirements, balancing business value, user experience, and platform standards.
• Develop and drive user adoption and change management through training, communications, and rollout planning.
• Plan and lead user acceptance testing to validate solutions against defined business outcomes and readiness standards.