Head of Product Marketing
LivTech
USA (Remote)
$130K/yr - $180K/yrIn-houseFull-timeSenior level6+ years exp.
4 hrs ago
Provider Product Marketing Director
District of Columbia, USA (Remote)
$180K/yr – $200K/yrSenior Level7+ years expFull time
Posted 2 months ago
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Job Summary
Drive the product marketing strategy for a provider-focused business, shaping positioning, GTM for launches, and revenue impact while building AI-enabled workflows and structured launch processes that scale messaging, enablement, and competitive intelligence.
- Own scalable product marketing models and cross-functional collaboration with Product, Growth, CX, Brand, and Sales.
- Lead AI-enabled enablement and post-launch measurement to accelerate adoption, retention, and expansion.
- Align pricing, packaging, and market insights to inform roadmap and go-to-market investments.
Job Description
Responsibilities
- Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on.
- Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.
- Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes
- Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through market, customer, and competitive insights
- Own go-to-market strategy and execution for new products and major releases
- Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance.
- Define target segments, messaging, and success metrics for each launch
- Own the development of differentiated value propositions that drive market adoption and competitive advantage.
- Establish and maintain standards for how products are represented across all go-to-market channels.
- Establish structured processes for product launches, including readiness, enablement, and post-launch measurement
- Experience with healthcare SaaS or other regulated industries is a plus.
- Experience using AI tools to accelerate content creation, analysis, and experimentation.
- Bachelor’s degree required
- 7–12 years of experience in product marketing, or a related role in B2B SaaS
- Experience owning product positioning, launches, and go-to-market strategy
- Experience working closely with Sales and Product in a high-growth environment
- Record of improving messaging, conversion, or pipeline performance
- Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations
- Comfort using AI tools to accelerate content creation, analysis, and experimentation
- This is a benefits-eligible position.
HHAeXchange
At HHAeXchange, we believe that healthcare should be simple, effective, and transparent.Since 2008, HHAeXchange has been at the forefront of delivering better homecare by helping payers and providers achieve operational efficiency, increase compliance, and improve patient outcomes. Today, HHAeXchange is the premiere homecare management software for the Medicaid LTSS population. Our acquisition of Annkissam, a leading provider of enterprise software for self-direction services, allows us to deliver the most complete, end-to-end homecare management solution in the market.We act as the single source of truth in connecting providers, payers, and members through our intuitive web-based platform, enabling unparalleled communication, transparency, and visibility.
