Provider Product Marketing Director

USA (Remote)

$180K/yr – $200K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the product marketing engine for the provider business, shaping positioning, GTM, and enablement to drive adoption, revenue, and competitive advantage across the portfolio.

  • Growth Infrastructure: Build AI-enabled workflows for competitive intelligence, messaging development, and sales enablement at scale.
  • Go-to-Market Execution: Define launch playbooks, pricing alignment, and cross-functional roadmaps with Product, Sales, CX, and Brand.
  • Market & Customer Insights: Translate market signals and customer feedback into differentiated value propositions and stronger pipeline.
  • Asset & Enablement Strategy: Own sales-facing assets and battlecards to accelerate win rates and deal velocity.
  • Launch Readiness & Measurement: Establish launch processes, enablement, and post-launch success metrics across launches.
  • Strategy & Alignment: Partner with leadership to influence product roadmaps and GTM investments based on insights.

Closed loop: ensure feedback loops from Sales and customers refine messaging and strategy for continuous improvement.

  • Best fit for someone with 7–12 years in B2B SaaS product marketing with a track record of launches and GTM leadership.
  • Experience collaborating with Sales and Product in high-growth environments and translating complex products into clear narratives.
  • Comfort using AI tools to accelerate content creation, analysis, and experimentation.
  • Healthcare SaaS or regulated industries experience is a plus.
  • Experience with AI-enabled workflows and modern enablement systems.
  • Health plans
  • Paid time-off
  • Company paid holidays
  • 401K retirement program with a company match

Job Description

Own the product marketing engine for the provider business, shaping positioning, GTM, and enablement to drive adoption, revenue, and competitive advantage across the portfolio.

  • Growth Infrastructure: Build AI-enabled workflows for competitive intelligence, messaging development, and sales enablement at scale.
  • Go-to-Market Execution: Define launch playbooks, pricing alignment, and cross-functional roadmaps with Product, Sales, CX, and Brand.
  • Market & Customer Insights: Translate market signals and customer feedback into differentiated value propositions and stronger pipeline.
  • Asset & Enablement Strategy: Own sales-facing assets and battlecards to accelerate win rates and deal velocity.
  • Launch Readiness & Measurement: Establish launch processes, enablement, and post-launch success metrics across launches.
  • Strategy & Alignment: Partner with leadership to influence product roadmaps and GTM investments based on insights.

Closed loop: ensure feedback loops from Sales and customers refine messaging and strategy for continuous improvement.

  • Best fit for someone with 7–12 years in B2B SaaS product marketing with a track record of launches and GTM leadership.
  • Experience collaborating with Sales and Product in high-growth environments and translating complex products into clear narratives.
  • Comfort using AI tools to accelerate content creation, analysis, and experimentation.
  • Healthcare SaaS or regulated industries experience is a plus.
  • Experience with AI-enabled workflows and modern enablement systems.
  • Health plans
  • Paid time-off
  • Company paid holidays
  • 401K retirement program with a company match
HHAeXchange logo

HHAeXchange

At HHAeXchange, we believe that healthcare should be simple, effective, and transparent.Since 2008, HHAeXchange has been at the forefront of delivering better homecare by helping payers and providers achieve operational efficiency, increase compliance, and improve patient outcomes. Today, HHAeXchange is the premiere homecare management software for the Medicaid LTSS population. Our acquisition of Annkissam, a leading provider of enterprise software for self-direction services, allows us to deliver the most complete, end-to-end homecare management solution in the market.We act as the single source of truth in connecting providers, payers, and members through our intuitive web-based platform, enabling unparalleled communication, transparency, and visibility.

Founded in 2008
New York, New York, USA
1.2K employees