Responsibilities

• Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on.
• Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.
• Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes
• Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through market, customer, and competitive insights
• Own go-to-market strategy and execution for new products and major releases
• Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance.
• Define target segments, messaging, and success metrics for each launch
• Own the development of differentiated value propositions that drive market adoption and competitive advantage.
• Establish and maintain standards for how products are represented across all go-to-market channels.
• Establish structured processes for product launches, including readiness, enablement, and post-launch measurement

Requirements

• Bachelor’s degree required
• 7–12 years of experience in product marketing, or a related role in B2B SaaS
• Experience owning product positioning, launches, and go-to-market strategy
• Experience working closely with Sales and Product in a high-growth environment
• Record of improving messaging, conversion, or pipeline performance
• Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations
• Strong writing and storytelling ability — able to simplify complex products into clear, compelling narratives
• Ability to operate both strategically and hands-on in execution
• Comfort using AI tools to accelerate content creation, analysis, and experimentation
• Strong understanding of pricing, packaging, and commercial strategy
• Ability to challenge assumptions and bring fresh thinking to existing processes

Preferred

• Experience in healthcare SaaS or other regulated industries is a plus
• Experience using AI tools to accelerate content creation, analysis, and experimentation
• Comfortable working in ambiguity and building structure where it does not yet exist

Benefits

• This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.