Responsibilities

• Lead end-to-end RFP response for pharmaceutical clients analyzing briefs, developing strategic frameworks, and crafting persuasive, insight-driven proposals that differentiate HMN in competitive pitches.
• Write and design high-impact presentations, sell sheets, and client-ready materials that translate complex POC marketing concepts into clear, compelling narratives.
• Proactively develop speculative pitch concepts that get ahead of the RFP process, positioning HMN as a strategic thought partner rather than a reactive vendor.
• Conceptualize and architect cross-platform POC marketing programs spanning custom content, digital campaigns, and HCP-targeted initiatives tailored to each client’s therapeutic area and brand objectives.
• Leverage data, market insights, and audience research to strengthen proposal narratives and inform program recommendations.
• Collaborate with internal teams to manage the HCP list-match process required for POC RFP submissions, ensuring accuracy and timeliness during peak RFP season.
• Serve as a strategic marketing partner to Pharma and Network Sales teams, supporting client meetings, pitch presentations, and account planning.
• Build strong cross-functional relationships with Campaign Management, Production, and Editorial to develop solutions that are both creatively ambitious and operationally executable.
• Manage a high volume of concurrent deliverables with professionalism, urgency, and consistent quality particularly during peak RFP season.

Requirements

• 4–6 years of experience in marketing, proposal development, client solutions, or sales enablement ideally in healthcare, pharma, or health media.
• Exceptional proposal and presentation writing skills, with a portfolio demonstrating the ability to build persuasive, audience-tailored narratives.
• Proven ability to interpret complex client briefs and translate them into structured, differentiated marketing solutions.
• Strong proficiency in PowerPoint and Excel; comfortable working with data to build insights-driven recommendations.
• Experience managing multiple high-priority deliverables under tight deadlines in a fast-paced environment.
• Bachelor’s degree in marketing, communications, life sciences, or a related field.

Preferred

• Background in pharmaceutical, healthcare, or health media marketing with familiarity with HCP-targeting, point-of-care programs, or omnichannel health marketing.
• Experience with RFP response processes in a media, agency, or healthcare company context.
• Familiarity with list-match methodology or audience segmentation for HCP campaigns.
• Comfort presenting directly to clients or senior internal stakeholders.