Responsibilities

• Serve as the primary marketing and communications lead for 2Life’s affordable and direct rental housing portfolio, supporting occupancy, waitlist, and brand goals, including upcoming and future 2Life properties.
• Develop and execute integrated marketing strategies to generate awareness, interest, and strong waitlists.
• Maintain a consistent focus on demand generation for direct rental apartments, including coordinated strategies across Shillman House, Golda Meir House, and Brown Family House.
• Conduct market research on local trends, rental demand, and competitors. Serve as the team’s subject-matter expert in senior housing marketing.
• Set marketing goals and campaign strategies using a mix of tactics, including events, PR, web, social, email, and print.
• Track and report on marketing performance, occupancy trends, and market conditions, and provide recommendations to inform strategy.
• Partner closely with sales counselors, site staff, and the Opus Communities marketing and sales team to align marketing strategies with leasing needs, outreach priorities, and sales performance goals.
• Ensure marketing efforts support the full prospective resident journey from first inquiry through move-in.
• Collaborate across 2Life and Opus Communities to support shared learning, coordinated outreach, consistent messaging, and effective lead generation.
• Use insights from sales counselors, Opus colleagues, site teams, prospects, and market activity to refine campaigns, messaging, and outreach strategies.
• Serve as the primary marketing contact for property executive directors on resident communications.
• Build and maintain relationships with local community-based organizations (e.g., senior centers, ASAPs, healthcare providers, media outlets) in both communities where we have existing 2Life developments as well as communities where we are adding new developments.
• Coordinate outreach and communications activities with advocacy, community life, compliance, and development teams.
• Plan and execute outreach and lead generation activities such as open houses, senior resource fairs, resident meet-and-greet events, presentations, and community partner events to drive awareness, support leasing, and increase brand visibility for both existing and new developments.
• Lead marketing efforts for real estate development milestones, including groundbreakings and ribbon cuttings.
• Ensure new and existing communities are well positioned with key stakeholders and the public.
• Execute affirmative marketing plans and required outreach activities for new and existing communities.
• Ensure consistent branding and messaging across all communications and marketing materials.
• Provide guidance on property signage, design, and overall brand representation.
• Develop and manage marketing assets, including digital, print, and presentation materials.

Requirements

• 8+ years of property marketing, field marketing, or related experience.
• Excellent written and verbal communication skills, with experience producing a wide range of marketing materials.
• Ability to lead initiatives and coordinate cross-functional efforts with attention to detail.
• Experience and comfort with public speaking.
• Knowledge of the affordable housing market, particularly in Massachusetts.
• Strong interpersonal, organizational, and communication skills.
• Experience working with media and print vendors.
• Experience with digital marketing tools (e.g., Drupal, HootSuite, Act-On, GA4, Search Console, Salesforce, Canva, Google Suite).
• Ability to clearly articulate 2Life’s mission, vision, and impact to external audiences.

Preferred

• Experience to lead initiatives and coordinate cross-functional efforts with attention to detail.
• Experience with public speaking.

Benefits

• Comprehensive Health: Premium Medical, Dental, and Vision coverage for you and your family.
• Future-Proofing: 401(k) retirement planning and employer-paid Life, AD&D, and Disability insurance (Short & Long Term).
• Rest & Recharge: Generous paid vacation, official holidays, plus 2 floating holidays to use whenever you need a break.
• Family-Friendly: Inclusion for your +1 and dependents, plus Pet Insurance for your furry family members.