Responsibilities

• Own end-to-end promotional campaign strategy, creation, and deployment across WFNA promotions for .com (US and CA) and physical retail.
• Define campaign duration, calendar sequencing, creative lock-ups, “loudness,” and core campaign inputs (sale name, value proposition, messaging hierarchy for US, CA, and Retail).
• Develop integrated marketing channel plans for each campaign and ensure media plans meet campaign objectives by phase and are tied to expected business outcomes for the most impactful campaigns.
• Account for audience and channel nuances across messaging, promotional offers, creative, and plans for high commercial priorities (e.g., Loyalty, Retail, International).
• Own how promotional offers show up in our retail stores, including in-store signage and supporting marketing materials.
• Partner with Tech, Creative, and Retail teams to build automated solutions that enable us to scale to 10x the current number of stores and move toward a personalized promotional experience.
• Drive innovation through testing and insights, continuously optimizing for engagement, conversion, and profitability, including building out a Doorbuster program for Retail and adapting the .com promotional calendar for Retail.
• Ensure all campaigns are executed with excellence across marketing channels, Wayfair-owned tools, and in-store touchpoints.
• Partner with Promo Analytics, Media Planning, and channel leads to analyze performance, extract insights, and evolve both current and future strategies.
• Collaborate closely with Creative, Marketing, Physical Retail, and Analytics teams to deliver cohesive, customer-first promotions.