Project Manager, Content Strategy & Insights

Framingham, MA (On-site)

$80K/yr – $113K/yrSenior Level5+ years expFull time

Posted 4 hrs ago

Job Summary

Own and optimize the end-to-end analytics and content/ecommerce performance program, driving data-driven recommendations, measurement, and governance across cross-functional teams.

  • Define hypotheses and success metrics with partners.
  • Translate results into scalable best practices and prioritized initiatives.

Job Description

Responsibilities

  • Analyze customer behavior, content performance, search performance, and business metrics to uncover opportunities that improve the customer experience and business results.
  • Develop data-driven recommendations, business cases, and prioritization frameworks that support informed decision-making.
  • Partner with analytics teams to build and maintain reports, dashboards, and measurement frameworks that track initiative effectiveness and business impact.
  • Identify customer pain points, content gaps, emerging trends, and continuous improvement opportunities through quantitative and qualitative analysis.
  • Plan, coordinate, and evaluate testing initiatives related to content, taxonomy, attribution, navigation, and product detail page enhancements.
  • Establish hypotheses, success metrics, and measurement approaches with cross-functional partners, then translate results into actionable recommendations and scalable best practices.
  • Support taxonomy structures, attribution frameworks, naming conventions, content standards, and governance processes that improve consistency and product discoverability.
  • Coordinate activities, timelines, deliverables, risks, and stakeholder communications across multiple workstreams.
  • Collaborate with Merchandising, Search, SEO, Product, Analytics, Ecommerce, and Content teams to align priorities and execute initiatives.
  • Prepare and present performance insights, project updates, and recommendations to stakeholders and business partners.

Requirements

  • Bachelor's degree or an equivalent combination of education and experience.
  • 5+ years of progressively responsible experience in analytics, ecommerce, merchandising, digital optimization, or a related discipline.
  • Experience analyzing customer, content, or business performance data and translating findings into business recommendations.
  • Experience managing multiple projects, priorities, deliverables, and stakeholder relationships.
  • Experience developing reports, dashboards, scorecards, or performance measurement frameworks.
  • Proficiency with Microsoft Excel and data analysis techniques.

Preferred

  • Master's degree in Business, Marketing, Analytics, Data Science, or a related field.
  • Experience with ecommerce content management, taxonomy, attribution, digital merchandising, or content governance.
  • Experience designing, executing, and analyzing testing or experimentation initiatives.
  • Experience using Power BI, Tableau, Looker, or similar reporting and data visualization tools.
  • Knowledge of ecommerce search, SEO, product discovery, customer journey optimization, and digital experience best practices.
  • Experience building business cases, prioritization frameworks, and optimization roadmaps.
  • Experience supporting retail, omnichannel, or customer-facing digital environments.
  • Experience supporting large-scale content, customer experience, or digital transformation initiatives.

Benefits

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Staples logo

Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986
Framingham, Massachusetts, USA
32K employees (2,908 in marketing)

Salaries

Posted range

$80K/yr – $113K/yr

Taken straight from the job posting.

See all Staples salaries

Marketing Team

Marketing Team Size
1,686 (5% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$7M
Last Raise
$7M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $7M
  • Nov 1999
    Post IPO Equity

Traffic Signals

Monthly Visitors
10.8M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
40.3%
Direct
52.2%
Referral
5.5%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~32.4K

Recent News

Staples logo

Project Manager, Content Strategy & Insights

Staples · Framingham, MA · On-site