Brand & Marketing Content Strategist

Cheshire, CT (Hybrid)

$50K/yr – $70K/yrMid Level2+ years expFull time

Posted 18 hrs ago

Job Summary

Own the end-to-end content lifecycle for client marketing assets, from research and writing to optimization and publication, while coordinating across Strategists and clients to ensure timely delivery.

  • Own end-to-end content lifecycle across channels
  • Collaborate with Strategists and clients on research, optimization, and publication

Job Description

Responsibilities

  • Research, write, edit, and revise blog posts, website and landing-page copy, emails, downloadable resources, social content, scripts, and other marketing assets.
  • Translate content briefs, client input, messaging guidance, and subject-matter expertise into clear, useful content for defined audiences and goals.
  • Conduct independent research and interviews, verifying factual claims, quotes, statistics, and source-dependent information before delivery or publication.
  • Apply SEO and AEO best practices to content structure, headings, internal links, metadata, citations, and other on-page elements.
  • Build, format, publish, and quality-check approved content in HubSpot, WordPress, or other client content-management systems when required.
  • Review content performance with Strategists and help identify opportunities to update, optimize, consolidate, expand, or repurpose existing content.
  • Manage multiple assignments across client accounts, keep work current in our project management system, meet deadlines, and communicate early when dependencies or risks could affect delivery.
  • Contribute to Pepperland’s own content marketing and help improve the templates, workflows, standards, and tools used by the content team.

Requirements

  • A BA/BS degree in a relevant field or equivalent professional experience, plus at least two years of professional experience in content marketing, writing, journalism, communications, or a related role.
  • A portfolio demonstrating strong long-form and web writing across multiple topics, audiences, or organizations.
  • Excellent writing and editing skills, including strong command of grammar, structure, tone, clarity, and concise web copy.
  • Strong research skills and the ability to learn unfamiliar subject matter quickly, ask useful questions, and evaluate the reliability of sources.
  • Working knowledge of SEO and how audience intent, content structure, internal linking, metadata, and source quality affect organic visibility. Familiarity with AEO is a plus.
  • Ability to manage multiple assignments and deadlines with strong organization, attention to detail, and reliable follow-through.
  • Comfort receiving feedback, revising work, and collaborating with Strategists, clients, subject-matter experts, and other specialists.
  • Experience with content-management, project-management, or marketing platforms. Familiarity with HubSpot, WordPress, Teamwork, or Google Workspace is especially relevant. Agency or education-sector experience is a plus.

Benefits

  • Work/Life Balance: Flexible scheduling options that support employees in balancing work and personal responsibilities.
  • Healthcare: Medical, dental, and vision insurance.
  • Time Off: Paid time off, including vacation, sick leave, bereavement leave, and company holidays.
  • Family Focus: Parental leave and schedule flexibility for new parents and families.
  • Peppergear: Equipment you need to get the job done. Swag, too.
  • SIMPLE IRA: Contribution option with company matching after one year.
  • Team Fun: Regularly scheduled events, meetups, and retreats throughout the year.
  • Keep Learning: We invest in continued learning and development to help you expand your skills and grow your career.
Pepperland Marketing logo

Pepperland Marketing

Meet your enrollment goals by creating marketing programs that guide prospective families throughout each stage of their journey; deepening relationships while increasing your school’s reach online, boosting website engagement, and increasing efficiency.

Founded in 2015
Cheshire, Connecticut, USA
7 employees (4 in marketing)

Salaries

Posted range

$50K/yr – $70K/yr

Taken straight from the job posting.

See all Pepperland Marketing salaries

Marketing Team

Marketing Team Size
4 (57% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
43.7%
Direct
40.9%
Referral
7.6%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~7
Pepperland Marketing logo

Brand & Marketing Content Strategist

Pepperland Marketing · Cheshire, CT · Hybrid