Project Manager, Brand Growth Initiatives

Responsibilities

• Cross-Functional Project Management
• Manage day-to-day coordination of strategic brand growth initiatives across internal teams, including Brand, Marketing, Creative, Sales, Retail, Content and Events.
• Develop and maintain integrated project plans, timelines, milestones and deliverables across all workstreams.
• Lead regular project check-ins, track action items and follow up with teams to ensure initiatives continue moving forward.
• Identify potential delays, gaps and dependencies, escalating issues and decisions as needed.
• Coordinate with Sanrio's LATAM team to share updates, align on relevant initiatives and track opportunities for cross-market collaboration.
• Agency and External Partner Coordination
• Coordinate with external agencies, creative partners, production companies and vendors to manage timelines, deliverables and execution of initiatives.
• Ensure internal stakeholders and external partners remain aligned on objectives, timelines and responsibilities.
• Project Tracking and Reporting

Requirements

• Bachelor's degree in Business, Marketing, Communications, Project Management, or a related field preferred.
• Minimum of 5 years of project management experience, preferably supporting cross-functional marketing, brand, consumer products, entertainment, lifestyle, or pop culture initiatives.
• Demonstrated experience managing complex, cross-functional projects involving multiple stakeholders and external partners.
• Experience supporting multicultural marketing initiatives and audience growth strategies preferred.
• English and Spanish fluency required, including written, verbal, presentation, and business communications.
• Proficiency with project management systems; Airtable experience preferred.
• Advanced PowerPoint skills, with the ability to independently create executive presentations, dashboards, reports, and business updates.
• Strong analytical skills with the ability to track KPIs, evaluate performance, and identify actionable insights.
• Strong interpersonal and communication skills with the ability to influence, coordinate, and drive accountability across teams.
• Ability to work independently and take ownership of projects from planning through execution.

Preferred

• Experience working with international teams and LATAM markets is highly desirable.
• Airtable experience preferred.

Benefits

• competitive benefits package