Responsibilities

• Execute campaign setup, trafficking, and launch activities across DSP platforms, including Basis, DV360, Amazon DSP, and other programmatic buying platforms.
• Monitor campaign pacing, delivery, and performance to ensure campaigns meet objectives and budget requirements.
• Implement audience targeting, creative assets, tracking pixels, and campaign optimizations as directed.
• Pull, validate, and analyze campaign performance data to support reporting and optimization efforts.
• Assist with PMP activation, inventory targeting, and audience segmentation strategies.
• Troubleshoot campaign delivery, creative, and tracking issues, escalating concerns when necessary.
• Collaborate with sales, account management, ad operations, and analytics teams to support client objectives and campaign success.
• Maintain accurate campaign documentation and adhere to established operational best practices.